Apple’s Foldable iPhone Plans Revealed, Set to Challenge Samsung’s Dominance

Apple is actively developing its first foldable iPhone. A launch is tentatively scheduled for 2026. This move directly challenges Samsung’s long-standing leadership in the foldable phone market.

According to a JP Morgan research report, the device will feature a significant technological leap. The analysis suggests Apple will incorporate a 24-megapixel front camera hidden beneath the display.

Under-Display Camera Technology Takes Center Stage

This would be Apple’s first product to use an under-display camera. The technology aims to offer a completely uninterrupted screen view. It eliminates the need for a notch or a punch-hole cutout.

Samsung previously used this feature in its Galaxy Z Fold series for four years. The company ultimately reverted to a standard camera for its upcoming Galaxy Z Fold 7. This decision was largely due to image quality limitations with the under-display solution.

A High-Stakes Gamble on Camera Performance

The success of this feature is critical for Apple. Under-display cameras have historically struggled with image clarity. Apple’s ability to overcome this hurdle will be a major selling point.

Industry analysts are watching closely. A successful implementation could pressure Samsung and other Android manufacturers. It may force them to revisit their own under-display camera technology with renewed focus.

The development of a foldable iPhone marks a pivotal moment for Apple. Its entry will legitimize the foldable form factor for a broader audience. The 2026 launch could reshape the entire high-end smartphone landscape.

Dropping this nugget your way

When is the foldable iPhone expected to launch?

Analysts from JP Morgan predict a 2026 release. This timeline is based on supply chain research and component analysis. The date is not yet officially confirmed by Apple.

What is the key camera feature rumored for the device?

The foldable iPhone may include a 24MP under-display front camera. This hides the camera sensor beneath the screen for a notch-free display. Apple has never used this technology before.

Has Samsung used under-display cameras in its foldables?

Yes, Samsung used a 4MP under-display camera from the Galaxy Z Fold 3 through the Z Fold 6. The company is reportedly abandoning the feature for the next model due to image quality concerns.

Why is Apple’s entry into the foldable market significant?

Apple’s move validates the foldable phone category for mainstream consumers. It will intensify competition and likely accelerate innovation across the entire industry.

What is the main challenge with under-display cameras?

The primary issue has been inferior photo quality compared to traditional cameras. The screen’s layers can distort light and reduce sharpness for selfies and video calls.