Apple is developing its first foldable iPhone for a potential 2026 launch. The device is rumored to include three key breakthrough features. This move marks Apple’s entry into the competitive foldable phone market.

According to industry analysis from JP Morgan, the phone aims to set a new standard. The report highlights significant engineering advancements over current competitors.
Key Features Setting the New Device Apart
The foldable iPhone will reportedly include a 24-megapixel under-display camera. This would be an industry-first for a foldable device’s inner screen. The camera would be hidden from view until needed.
Another major innovation is a crease-free inner display. Current foldables from Samsung and Google have visible creases. Apple’s design could eliminate this common user complaint entirely.
The third feature is a new high-density battery. It is expected to offer the highest capacity of any iPhone. This would also outperform key rivals like the Samsung Galaxy Z Fold7.
Market Impact and Consumer Expectations
This launch will position Apple directly against established foldable makers. The company’s reputation for premium design adds significant weight to this entry. The market has been anticipating Apple’s response for years.
However, these innovations will come at a steep cost. Recent reports predict a price tag around $2,400. This premium pricing strategy is consistent with Apple’s Pro-tier devices but pushes into new territory.
Apple’s foray into the foldable market is highly anticipated, with its rumored crease-free display and advanced camera technology potentially redefining user expectations for the entire category. The final foldable iPhone design will be closely watched by consumers and competitors alike.
Thought you’d like to know
When is the foldable iPhone expected to be released?
Analysts currently point toward a fall 2026 launch. This would align with the typical iPhone 18 Pro release timeline. The device is not official and remains in development.
How will it differ from Samsung’s Galaxy Z Fold?
The key differentiators are the rumored crease-free screen and under-display camera. Samsung’s current models have a visible crease and a punch-hole camera. The Apple device may also feature a larger battery capacity.
What will the foldable iPhone cost?
Early estimates suggest a price near $2,400. This would make it Apple’s most expensive iPhone by a significant margin. The high cost is attributed to its advanced new display technology.
What is an under-display camera?
It is a camera placed beneath the screen’s surface. This allows the display to function normally over the lens. The technology aims to offer a truly uninterrupted, full-screen viewing experience.
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