Apple is planning a significant design overhaul for its 2025 flagship. The iPhone 17 Pro will reportedly feature a true all-screen design. This is achieved by moving the front camera and Face ID sensors completely under the display. The change would mark the biggest iPhone aesthetic shift in years.

According to Bloomberg, Apple’s engineers have finalized the new display technology. This move eliminates the need for the current Dynamic Island or a notch. The goal is to offer users an unobstructed viewing experience.
Under-Display Technology Set to Transform iPhone Aesthetics
The upcoming iPhone 17 Pro models will utilize advanced under-panel camera (UPC) technology. This innovation hides the front-facing camera beneath the OLED screen. The display becomes perfectly seamless when the camera is not active.
Apple has reportedly solved key challenges with screen clarity and camera quality. These were the main hurdles for under-display tech. The solution ensures both selfies and Face ID authentication work flawlessly through the screen.
How the New Design Impacts Users and the Market
This redesign fundamentally changes how users interact with their iPhones. The entire front face will be a usable screen. Media consumption and gaming will become more immersive without visual interruptions.
Industry analysts, cited by Reuters, predict this will trigger a major upgrade cycle. Android manufacturers are likely to accelerate their own all-screen projects. Apple’s move could set a new industry standard for premium smartphones by late 2025.
The iPhone 17 Pro’s under-display camera represents Apple’s most ambitious hardware leap since the removal of the Home button, potentially redefining the modern smartphone silhouette.
Info at your fingertips
When will the iPhone 17 Pro be released?
Apple typically announces new iPhones in September. The iPhone 17 Pro is expected to launch in September 2025. This follows the company’s established annual refresh cycle.
Will the under-display camera affect photo quality?
Apple claims to have overcome quality degradation issues. The final camera performance should be comparable to traditional front-facing cameras. This has been a primary focus of their development.
Are there any other expected features for the iPhone 17 Pro?
Early reports also suggest a more powerful A-series chip and improved thermal management. Advancements in battery technology are also anticipated. The design change is considered the headline feature.
How will this change the Dynamic Island?
The Dynamic Island will become obsolete with the new all-screen design. All sensors and the camera will be completely hidden. Software features will adapt to the new uninterrupted display.
Why is Apple making this change now?
The technology has now matured to meet Apple’s strict quality standards. It allows for a key visual differentiator in a competitive market. This provides a clear reason for consumers to upgrade.
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