Apple is officially entering the foldable phone market. The tech giant’s first foldable device, tentatively named the iPhone Fold, is slated for release in the second half of 2026. This long-anticipated move sets the stage for a direct showdown with Samsung’s upcoming Galaxy Z TriFold.

The competition will be fierce from the start. According to industry reports, the starting price for the iPhone Fold is projected to be around $2,399. This positions it nearly head-to-head with Samsung’s new triple-folding model.
A Tight Price Battle with Samsung
The pricing strategy appears deliberate. Samsung’s Galaxy Z TriFold is expected to launch in December 2025 with a starting price of approximately $2,447 in its home market. This creates a mere $50 gap between the two flagship devices.
This close alignment underscores the competitive nature of the high-end foldable segment. Samsung aims to solidify its early lead. Apple hopes to capture the market with its brand power and design reputation.
The Pursuit of a Crease-Free Display
Apple’s key innovation may lie in the screen technology. Leaks from supply chain sources suggest Apple is targeting a “first truly crease-free foldable phone.” This would address a major user complaint with current foldable models.
Specific technical details remain unconfirmed. The display size, hinge mechanism, and internal specifications are still under wraps. Apple’s history suggests a strong focus on durability and user experience.
Samsung’s TriFold, by comparison, boasts detailed specs. It features a 10-inch OLED inner display and a complex triple-hinge system. Its camera array includes a powerful 200-megapixel main sensor.
Market Timing and Industry Pressures
Apple’s 2026 launch date reflects a cautious approach. The company is likely ensuring its device overcomes common foldable challenges. These include hinge reliability and long-term screen durability.
Meanwhile, broader industry trends are at play. Rising component costs are impacting all smartphone manufacturers. The price of memory and RAM has surged recently due to high demand from AI servers.
This cost pressure may lead to price inflation across all high-end devices. Manufacturers are prioritizing securing component supplies over lowering costs. This environment will challenge both Apple and Samsung as they finalize their products.
A Quick Knowledge Drop for You
When will the iPhone Fold be released?
Apple’s iPhone Fold is currently rumored for a launch in the second half of 2026. No specific month or date has been confirmed by the company yet.
How much will the iPhone Fold cost?
The expected starting price is approximately $2,399. This positions it as a direct competitor to Samsung’s premium foldable offerings in the same price range.
What is the main feature of the iPhone Fold?
Supplier leaks indicate Apple is aiming for a crease-free foldable display. This would be a significant technical achievement if successfully implemented in the final product.
How does it compare to Samsung’s Galaxy Z TriFold?
Both devices are expected to have similar starting prices. Samsung’s model features a triple-hinge design and is launching nearly a year earlier than Apple’s projected release.
Why are foldable phones so expensive?
Complex hinge mechanisms and durable flexible displays drive up manufacturing costs. Recent increases in memory and component prices have also contributed to the high retail prices.
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