Apple’s iPhone Pocket Sells Out Rapidly Following Limited Edition Launch

Apple has released a new, limited-edition accessory called the iPhone Pocket. The product is a collaboration with the Japanese fashion house ISSEY MIYAKE. It launched this week on Apple’s online store and at select flagship locations.The accessory is rapidly selling out globally. This unique launch marks a fresh foray for Apple into fashion-forward iPhone accessories. The design is a notable callback to the classic iPod Sock.

Design and Pricing Details of the New Accessory

The iPhone Pocket is a 3D-knitted, stretchy accessory. It is made from a ribbed, elastic textile. The design fully encloses an iPhone but still allows the display to be visible.It comes in two distinct versions. A short strap design is available in eight colors for $149.95. A long strap model comes in three colors and costs $229.95.Users can wear the pocket in various ways. It can be held in hand, tied onto bags, or worn directly on the body. According to Bloomberg, this limited nature is driving high demand and quick sell-outs.

Broader Apple Product Shifts and Delays

In other company news, Apple’s Fitness+ service is undergoing internal review. Reports from Bloomberg indicate the service suffers from high customer churn. It is considered one of Apple’s weaker digital offerings.The health division, now including Fitness+, will report directly to services chief Eddy Cue. This reorganization signals added pressure to improve the service’s performance and revenue.Furthermore, Apple is delaying the next-generation iPhone Air. The Information confirms the iPhone Air 2 launch is pushed back from its fall 2026 target. This decision follows widespread reports of poor sales for the first model.Apple now plans a more substantial redesign for a future release. The new device may launch in the spring of 2027. It could feature an additional ultra-wide camera and vapor-chamber cooling.

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The rapid sell-out of the iPhone Pocket highlights a successful niche product strategy. Meanwhile, key adjustments to Apple Fitness+ and the iPhone Air lineup show the company is actively reevaluating its offerings. These moves reflect a dynamic period of product portfolio management for the tech giant.

Thought you’d like to know

What is the iPhone Pocket made from?

The iPhone Pocket is made from a 3D-knitted textile. It is a ribbed, elastic material. This provides a stretchy yet secure fit for the device.

Where can I buy the iPhone Pocket?

The limited edition accessory is available on Apple’s online store. It is also sold at select flagship Apple Store locations. Availability is limited and it is selling out quickly.

Why is the iPhone Air 2 being delayed?

The delay follows reported poor sales of the first iPhone Air model. The Information detailed significant production cuts. Apple is opting for a more substantial redesign for the next version.

What changes are happening with Apple Fitness+?

Apple Fitness+ is under new management within the health division. Bloomberg reports the service has high churn rates. It will now report directly to services chief Eddy Cue.

How much does the iPhone Pocket cost?

The short strap design costs $149.95. The long strap version is priced at $229.95. The price reflects its limited edition and collaborative nature with ISSEY MIYAKE.