Apple’s iPhone Pocket Sparks Social Media Backlash Over $230 Price Tag

Apple has launched a new limited-edition accessory called the iPhone Pocket. The product, a collaboration with fashion house ISSEY MIYAKE, was immediately met with widespread mockery online. Many social media users compared the high-priced item to a simple cut-up sock.

The accessory is designed to hold an iPhone and comes in two strap lengths. Its premium price point and minimalist design have become the focal point of intense online debate and criticism.

Social Media Erupts Over “Sock-Like” Design

Reaction on platforms like X (formerly Twitter) was swift and unforgiving. One user posted a picture of the product with the caption, “This sock or ‘iPhone Pocket’ is for $230.” The sentiment was echoed across countless posts and memes.

Another individual commented on the perceived value, stating, “iPhone Pocket: $150. Your gym sock: $0.15.” Many others edited googly eyes onto images of the pocket, further fueling the viral ridicule. According to Reuters, the launch has become a significant topic of discussion in tech and consumer circles.

Product Details and High-End Collaboration

The iPhone Pocket is a 3D-knitted accessory crafted in Japan. Apple describes it as being inspired by “the concept of a piece of cloth.” It is a result of Apple’s partnership with the renowned ISSEY MIYAKE brand.

The product comes in two versions. The short strap model is priced at $149.95 and is available in eight colors. The long strap model costs $229.95 and comes in three color options.

Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, explained the philosophy behind the product. He said the design speaks to the bond between the user and their iPhone. The goal was to leave the design less defined to allow for personal interpretation.

The iPhone Pocket will be available for purchase starting November 14th. It will be sold in select Apple Store locations in the U.S. and through Apple’s online store in several countries, including the UK, Japan, and France.

Thought you’d like to know

What is the price of the Apple iPhone Pocket?

The iPhone Pocket has two price points. The short strap version costs $149.95. The long strap model is priced at $229.95.

Where can I buy the iPhone Pocket?

Sales begin on November 14th. It will be available at select Apple Stores in the U.S. and on apple.com in several countries including the UK, Japan, and France.

Who did Apple collaborate with on this product?

The iPhone Pocket is a collaboration with the luxury fashion house ISSEY MIYAKE. The item was crafted in Japan by MIYAKE DESIGN STUDIO.

Why is the iPhone Pocket getting negative attention?

The product is facing mockery online for its high price. Many social media users are comparing its simple, knitted design to a cut-up sock, questioning its value.

How many color options are available?

The short strap design comes in eight different colors. The long strap design is available in three color options.