In June 2025, the name ‘Archita Phukan’ surged across social media feeds as ‘Babydoll Archi.’ Millions were captivated by her charm — but the reality was much darker. This was not a social media star on the rise, but a five-year-long deception orchestrated through advanced deepfake technology. The viral video and Instagram persona were not real. They were meticulously manufactured by an ex-boyfriend seeking revenge.
Archita Phukan Viral Video: The Deepfake That Fooled Over 1.4 Million
It all began in August 2020, when an Instagram account named ‘Babydoll Archi’ began posting photos and videos of a young, glamorous woman. By June 2025, a reel set to Kate Lynn’s ‘Damn Un Girl’ had gone viral, sending the follower count soaring past 1.3 million. Audiences were unaware that every image and video had been created using deepfake AI tools — and that the real Archita Phukan had no idea it was happening.
Behind the profile was Pratim Bora, a mechanical engineer and Archita’s former boyfriend, who had been running the fake account for five years.
The Start of a Digital Nightmare
Using AI-powered software and old personal photos, Pratim built a virtual persona that evolved into explicit content over time. From seductive reels to premium adult subscriptions, the fake profile was monetized extensively. Pratim reportedly earned lakhs of rupees through image and video sales — all while hiding behind a stolen identity.
The digital scam would likely have continued if Archita’s brother hadn’t filed a police complaint after spotting altered images circulating online. The Dibrugarh cybercrime unit traced the IP trail and arrested Pratim. He admitted to using AI as a weapon of revenge following a breakup with Archita.
Legal Charges and Cybercrime Response
Pratim is now facing charges under Indian Penal Code sections related to cyber harassment, defamation, and impersonation. Authorities have seized his devices, frozen his accounts, and urged the public to stay vigilant. According to police reports, this may be one of India’s largest deepfake-based identity frauds to date.
The Hidden Dangers of Deepfakes
This scandal has reignited the debate over digital consent, data protection, and the urgent need for AI regulation. Experts warn that it takes as little as five photos to create a realistic fake profile using current tools. Social media platforms often lag behind in identifying or removing such content, leaving users vulnerable.
How You Can Stay Safe Online:
- Always verify unknown profiles — especially those sharing provocative or sensational content.
- Use reverse image search tools to detect AI-generated content.
- Adjust your privacy settings on social platforms to control who sees your photos.
- Report suspicious activity immediately to platform moderators.
India’s Digital Future at a Crossroads
As AI technology evolves, so do its potential threats. This case underscores the ethical dilemma of unregulated AI. Without legal safeguards, anyone’s identity can be copied and weaponized online. Indian lawmakers and tech companies must collaborate urgently to establish stronger protection frameworks.
The Archita Phukan viral video is no longer just a trending topic — it’s a digital wake-up call. It represents the dangers of AI-fueled identity theft and the emotional and financial toll such crimes impose on victims.
You Must Know:
What was the Archita Phukan viral video?
It was a deepfake video featuring manipulated visuals of Archita, shared via a fake Instagram profile run by her ex-boyfriend.
Who created the ‘Babydoll Archi’ persona?
Pratim Bora, a mechanical engineer and Archita’s ex, created and managed the fake profile using AI tools over a span of five years.
How was the deepfake scam discovered?
Archita’s brother reported suspicious content to the police, leading to a cybercrime investigation that revealed the truth.
What were the legal consequences for the accused?
Pratim was arrested and is facing charges related to digital impersonation, cyber harassment, and online exploitation.
Why is this case significant?
It showcases the real-world dangers of deepfake misuse, the importance of digital consent, and the urgent need for AI regulations in India.
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