Arc’teryx Fireworks Display in Himalayas Sparks Backlash, Brand Issues Apology

Chinese artist Cai Guoqiang and outdoor brand Arc’teryx faced criticism after a fireworks show in the Himalayas. The event took place on Friday in Gyalze county, Shigatse city, at 5,500 meters altitude. The show was part of Cai’s art project, Ascending Dragon.

The fireworks were said to be biodegradable and safe. Organizers claimed international tests confirmed the powders. Still, videos of the show spread online and led to strong public debate. Many raised concerns about damage to the fragile high-altitude ecosystem.

Arc’teryx Fireworks Display Draws Public Criticism

Critics said the fireworks might disturb wildlife, harm vegetation, and pollute the plateau. According to Reuters, netizens doubted the claims of “low risk.” Many said the move went against Arc’teryx’s image as an eco-conscious brand. Some called the display hypocritical, noting the company promotes sustainability.

Cai Guoqiang apologized on his official WeChat account. He said his team accepted all criticism and admitted they “overlooked many aspects.” He promised to work with local authorities and agencies to assess any harm. If needed, his team will support environmental recovery.

Local authorities in Shigatse confirmed they formed an investigation team. They said the matter would be handled under the law. Arc’teryx, owned by Amer Sports and partly controlled by Anta Group, also issued an apology. The brand said it would accept all feedback and adjust based on environmental reviews.

Impact on Arc’teryx and Wider Industry

Organizers defended the project. They said livestock was moved, animals guided away, and land restored right after the show. They also stressed noise and light levels were below those of regular fireworks. Still, outdoor experts warned even small changes can affect fragile ecosystems.

Arc’teryx has been growing fast. Amer Sports reported in 2024 that the brand’s revenue rose 36 percent to $2.19 billion. The controversy may slow momentum if consumer trust drops. Environmental activists said the issue highlights a gap between marketing and practice. Outdoor brands are under pressure to balance growth with real stewardship.

The arc teryx fireworks display may mark a turning point. The brand must now rebuild trust while facing questions about its values.

FYI (keeping you in the loop)-

Q1: What was the Arc’teryx fireworks display about?

It was an art project by Cai Guoqiang called *Ascending Dragon*. Fireworks were lit at 5,500 meters in Tibet to symbolize vitality and luck.

Q2: Why did Arc’teryx apologize?

The brand faced backlash for risking harm to a fragile ecosystem. Public criticism focused on wildlife, vegetation, and pollution concerns.

Q3: Who organized the fireworks event?

Chinese artist Cai Guoqiang organized the show with Arc’teryx as a partner. Local authorities allowed the event but later began an investigation.

Q4: Did organizers claim the fireworks were safe?

Yes. They said powders were biodegradable and approved by tests. They also moved animals and restored farmland after the show.

Q5: How big is Arc’teryx as a brand?

Arc’teryx is growing fast. In 2024, its revenue rose 36 percent to $2.19 billion, according to Amer Sports reports.