Audi Revives Sports Car Line With New Concept Roadster

Audi has officially revealed the striking Concept C. This hardtop roadster previews the brand’s future design language. It also hints at a potential production model.

The unveiling comes after several high-profile leaks. The concept embraces a minimalist and bold aesthetic. It draws inspiration from the legendary Auto Union Type C race car.

Radical New “Brand Face” Defines Audi’s Future

The most dramatic change is the new front end. Audi calls it the new “Audi brand face.” It features a unique rectangular grille with a portrait orientation.

This grille is a radical departure from current designs. It is flanked by angular air intakes. Their design mimics the central grille, creating a cohesive look.

Slender, four-element headlights complete the front. According to design leads, these lights will define Audi’s visual identity. They are a key feature both day and night.

Design Hints at Forthcoming Porsche 718-Based Model

The concept’s design is both sleek and athletic. It features a rakish windscreen and streamlined bodywork. Taut surfaces and sharp lines give it a modern, aggressive stance.

Industry analysts note its potential connection to a new production car. The Concept C is believed to preview an upcoming model. This new car would be based on the next-generation all-electric Porsche 718 platform.

This move would signal a deeper collaboration within the Volkswagen Group. It aims to leverage shared architecture for new electric sports cars. The strategy helps reduce development costs.

The Audi Concept C is more than a show car. It is a direct statement of intent. This new electric roadster paves the way for a bolder, more expressive Audi design language moving forward.

Dropping this nugget your way-

Is the Audi Concept C going into production?

Audi has not confirmed production plans. The concept strongly hints at a future production model based on the upcoming electric Porsche 718 platform.

What is the design inspiration for the Concept C?

The car draws direct inspiration from the historic Auto Union Type C Grand Prix race car. It modernizes the classic single-frame grille idea with a vertical orientation.

What does the “C” in Concept C stand for?

The “C” pays homage to the legendary Auto Union Type C. It also signifies the concept’s role in defining a new chapter, or “Chapter C,” for Audi’s design philosophy.

What are the key design features of the new “Audi brand face”?

The new face includes a vertical rectangular grille, angular flanking accents, and slender four-element headlights. These elements will define future Audi models.

When can we expect to see this design on production Audis?

Audi typically introduces concept design elements on production cars within two to three years. The new headlight and grille treatment will likely appear on next-generation models.

Trusted Sources: Reuters, Automotive News Europe, Autocar, Motor1.com.