Aura has launched its first color e-paper photo frame. The new Ink Frame costs $499. It uses E Ink technology to mimic the look of a printed photograph. This marks a major shift from the company’s traditional LCD screens.

The frame is designed for a vintage, softly lit aesthetic. According to Aura, it more closely resembles a physical print than a bright digital screen. This approach aims to reduce the intrusive feel of technology in the home.
Technical Specifications and User Experience
The device features a 13.3-inch E Ink Spectra 6 display. Its resolution is 1600 x 1200. The technology supports six base colors but uses dithering to create millions of tones.
A major benefit is its cordless design. The frame can last up to three months on a single charge. It recharges via a USB-C port and cable.
Broader Impact on the Digital Photo Market
This product introduces a new category of low-energy, always-on displays for consumers. It appeals to those seeking a less digital, more artistic presentation for their photos. The market for digital frames continues to evolve with this focus on aesthetics.
The frame’s operational model is unique. It is designed to show just one photo per day to preserve battery. A new image loads overnight, a process that takes about 30 seconds.
The Aura Ink Frame represents a significant step toward blending digital convenience with analog charm. Its innovative e-paper display offers a new way to enjoy memories. This cordless frame could redefine home photo display for a new generation.
Thought you’d like to know
What is the battery life of the Aura Ink Frame?
The frame lasts up to three months on a single charge. This is because the e-paper display uses very little power. It recharges with the included USB-C cable.
How does the e-paper display show color?
It uses an E Ink Spectra 6 panel that supports six base colors. A dithering algorithm blends these to create the appearance of millions of different tones for a more natural-looking image.
How often does the Ink Frame change photos?
It is designed to show one photo per day to maximize battery. The frame automatically transitions to a new image overnight. More frequent updates will drain the battery faster.
Does the Ink Frame have a backlight?
No, it does not have a backlight. Instead, it features a built-in front light. This light adjusts to the room’s ambient lighting and turns off in the dark.
How do you add photos to the frame?
Users can upload an unlimited number of photos to Aura’s cloud service. Friends and family can also send photos directly to the frame using the dedicated Aura mobile app.
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