Austen Kroll Announces Surprise Trop Hop Launch Before Season 11

Austen Kroll is expanding his business portfolio with a new line of non-alcoholic, THC-infused beverages. The “Southern Charm” star officially announced the launch on October 22, just ahead of the show’s season 11 premiere. The new drinks are part of his existing Trop Hop brand.

This move taps into the rapidly growing market of cannabis-infused social beverages. Kroll had been teasing a major announcement for weeks, building anticipation among his followers and fans of the Bravo series.

Trop Hop Coolers Offer Four Potent Flavors

The newly launched Trop Hop coolers come in four distinct flavors. These include blueberry pomegranate, black cherry and Meyer lemon, blood orange, and passion fruit. Each brightly colored can contains either five or ten milligrams of THC.

According to the brand’s official website, the beverages are designed for consumers seeking a relaxing experience without alcohol. The product line offers a range of potencies to accommodate different preferences and tolerance levels.

Strategic Expansion in a Competitive Market

Kroll first revealed his plans during a Bravo event in New York City this past August. He confirmed he had signed a deal to develop the THC seltzer line, acknowledging the crowded beverage space. He expressed confidence that the market had room for his new product.

This venture represents a significant brand extension for Kroll’s Trop Hop enterprise. It demonstrates a strategic pivot toward the emerging legal cannabis sector, diversifying beyond his initial beer-focused offerings.

The launch of Austen Kroll’s THC drink line marks a bold evolution for the reality star’s business ambitions. This strategic move into the cannabis beverage market could redefine his brand’s future trajectory and consumer reach.

Info at your fingertips

What flavors are available in the new Trop Hop THC line?

The line includes four flavors: blueberry pomegranate, black cherry and Meyer lemon, blood orange, and passion fruit. Each is designed to offer a unique tasting experience.

How much THC is in each drink?

Each Trop Hop cooler contains either five or ten milligrams of THC. This provides options for both new and experienced cannabis consumers.

Where can you buy the new Trop Hop THC drinks?

Initially, the products are available through the brand’s official website. The company is also hosting tasting events in Charlotte, North Carolina.

Is this Kroll’s first business venture?

No, Kroll previously launched Trop Hop beer and co-owns a Charleston restaurant with Craig Conover. The THC line is his latest business expansion.

Why did Austen Kroll decide to create a THC drink?

Kroll identified a growing market for non-alcoholic social beverages. He believes the space is wide enough for innovative products like his THC-infused coolers.

Trusted Sources

Bravo, The Daily Dish, Trop Hop Official Website