AWS Doubles Down on AI With New Nova 2 Models and Custom Training Service

Amazon Web Services is launching a major AI upgrade. The cloud giant unveiled four new Nova 2 AI models at its re:Invent conference in Las Vegas. CEO Matt Garman announced the expansion alongside a new service for building custom models.

This move intensifies AWS’s competition in the crowded AI market. The new offerings aim to give enterprise customers more powerful and tailored AI tools. The first Nova model family was launched just last year.

Introducing the Nova 2 AI Model Fleet

The four new models serve distinct purposes. Nova 2 Lite is a cost-effective reasoning model for everyday tasks. It can process text, images, and videos to generate text responses.

Nova 2 Pro is designed for highly complex work like coding. It handles text, images, videos, and speech input. Nova 2 Sonic is a dedicated speech-to-speech model for conversational AI.

Finally, Nova 2 Omni is a multimodal powerhouse. It can process images, text, video, and speech. It then produces both text and image outputs.

Nova Forge Enables Custom Enterprise AI

The most significant announcement may be Nova Forge. This new service lets companies build custom frontier versions of Nova models. According to CNBC, the service costs $100,000 per year.

It addresses a common enterprise challenge. Garman explained that heavily customizing existing models can cause them to “forget” core reasoning skills. Nova Forge provides pre-trained, mid-trained, or post-trained models for further refinement.

Early customers include major brands like Reddit, Sony, and Booking.com. This service allows them to train models on their own proprietary data securely. The goal is to create specialized AI, called “Novellas,” unique to each business.

AWS is making a clear push to be the home for enterprise AI development. The new Nova 2 models and Nova Forge service provide both power and customization. This strategy could redefine how businesses implement artificial intelligence.

Info at your fingertips

What is AWS Nova Forge?

Nova Forge is a new AWS service for building custom AI models. It costs $100,000 per year. Companies like Sony and Reddit are using it to train models on their private data.

How many new Nova 2 models did AWS release?

AWS launched four new models. They are Nova 2 Lite, Pro, Sonic, and Omni. Each is designed for different tasks, from conversation to complex coding.

What is the Nova 2 Omni model capable of?

Nova 2 Omni is a multimodal model. It can process images, text, video, and speech as input. It can then generate both text and image outputs.

Why is custom model training important for businesses?

Training on proprietary data makes AI more relevant and secure. Standard models lack specific company knowledge. Custom models can leverage internal data without privacy risks.

Where were these new AI tools announced?

AWS CEO Matt Garman announced them at the AWS re:Invent conference. The annual tech event is held in Las Vegas. The keynote took place on Tuesday.