How Much Does Bad Bunny Earn for the Super Bowl Halftime?

Bad Bunny will perform at the Super Bowl LX halftime show. Apple Music confirmed the news on Sunday. The game is scheduled for February 8, 2026.

This marks a major moment for Latin music on the world’s biggest stage. The artist had previously hinted at the performance in a social media post.

Massive Exposure Trumps Direct Payment for Halftime Stars

The NFL does not pay its halftime performers a large fee. According to Sports Illustrated, artists receive the union-rate minimum. This is a long-standing policy.

For past performers like Usher, this meant a check for just $671. Rehearsal payments are slightly higher. The financial trade-off is for unparalleled global exposure.

The league and its partner, Apple Music, cover the massive production costs. These can reach up to $15 million for the stage and special effects. This allows for the spectacular shows fans expect.

Bad Bunny’s Star Power Meets the Super Bowl Spotlight

The performance will cap an incredible period of success for the artist. His 2025 summer residency in Puerto Rico drew major celebrities. According to Celebrity Net Worth, his estimated value is $50 million.

His typical concert fee is estimated to be in the millions. The Super Bowl offer is different. The value lies in the promotional boost and cultural impact.

This booking signals the NFL’s continued push for diverse, global headliners. It will likely drive significant viewership among younger and Latin audiences. The strategic move benefits both the artist and the league.

The 2026 Super Bowl halftime show is set to be a historic event. Bad Bunny brings his unique energy to a global audience. This performance will solidify his status as a music icon.

Info at your fingertips

How much is Bad Bunny paid for the Super Bowl?

The NFL pays the union-rate minimum, which is a small amount. For Usher, this was just $671. The real value is the massive exposure, not the direct payment.

Who is paying for the Super Bowl halftime show?

The NFL and Apple Music cover the multi-million dollar production costs. This includes the stage, pyrotechnics, and other effects. The performing artist does not pay for these elements.

What is Bad Bunny’s net worth?

According to Celebrity Net Worth, Bad Bunny is worth an estimated $50 million. His wealth comes from his massive music success and touring. His 2025 summer residency was a major success.

Why would an artist play the Super Bowl for free?

Artists play for the promotional value and cultural prestige. The performance can lead to a huge spike in music streams and album sales. It is considered a career-defining moment.

When was the Super Bowl halftime show announced?

Apple Music officially confirmed Bad Bunny as the performer on a Sunday in May 2025. The announcement confirmed widespread speculation. The show will be on February 8, 2026.

Trusted Sources: Associated Press, Sports Illustrated, Celebrity Net Worth, Apple Music, NFL