Bad Bunny to Headline 2026 Super Bowl Halftime Show in Historic First

Global music superstar Bad Bunny will perform at the 2026 Super Bowl. This marks the first time the halftime show will be headlined by an artist performing primarily in Spanish. The NFL confirmed the groundbreaking booking this week.

The decision signals a major cultural shift for one of television’s most-watched events. It recognizes the immense popularity of Latin music and its global audience.

Puerto Rico Residency Sets Stage for Super Bowl Spotlight

Bad Bunny’s record-breaking year built immense momentum for this honor. His 2025 residency, “No Me Quiero Ir de Aquí,” was held entirely in Puerto Rico. It generated an estimated $400 million for the local economy.

The residency showcased his deep connection to his homeland. According to Rolling Stone, he filled San Juan’s largest venue for 31 nights, drawing celebrities and locals alike.

His latest album also dominated charts for over 20 weeks. This commercial and critical success solidified his status as a top-tier global act.

Super Bowl Selection Sparks Political and Cultural Debate

The announcement was met with immediate backlash from some conservative commentators. Critics targeted the artist’s fashion, political views, and use of Spanish.

Newsmax host Greg Kelly called for an NFL boycott. He claimed Bad Bunny “hates America,” a sentiment echoed by some political figures.

Bad Bunny addressed the controversy with humor during his SNL hosting gig in October. He has otherwise remained focused on preparing for the performance, treating the criticism with quiet class.

This historic Bad Bunny Super Bowl performance is set to redefine the event for a new generation. It promises a celebration of Latin culture on the world’s biggest stage.

Thought you’d like to know

When is the Bad Bunny Super Bowl?

The performance is scheduled for Super Bowl LX in 2026. The exact date and venue will be confirmed by the NFL soon.

Has a Spanish-language artist ever headlined before?

No, this is a historic first. Previous shows have featured Spanish-language songs, but never a primary Spanish-speaking headliner.

What was Bad Bunny’s 2025 Puerto Rico residency?

“No Me Quiero Ir de Aquí” was a 31-concert run in San Juan. It significantly boosted tourism and local business on the island.

Why was the Super Bowl choice controversial?

Some political pundits objected to the selection. They criticized the artist’s language and past political statements.

What other achievements did Bad Bunny have this year?

He won five Latin Grammys, including Album of the Year. He also starred in major film releases alongside his musical success.