Kutingg App Launches as India’s New Family-Focused OTT Platform.Balaji Telefilms Limited has launched a new entertainment app called Kutingg. The platform officially debuted on September 11th, 2025. It aims to be a primary destination for family-friendly digital content in India.This move signals a major strategic shift for the established production house. It focuses on the growing demand for diverse and accessible OTT offerings.
Kutingg App Offers Diverse Content for Mobile Audiences
The Kutingg App features a wide variety of programming. Its library includes gripping dramas, youthful series, and mini-series. The platform also offers reality formats, talk shows, and short-form content.A key feature is its embrace of vertical video formats. This design caters specifically to mobile-first viewers. It blends traditional storytelling with modern consumption habits.Content is organized into clear segments for easy navigation. These include “Daily Dose of Entertainment” and “Weekend Binge.” There is also a “Superstar Library” and non-fiction chat shows.
Strategic Vision Behind the Kutingg Platform Launch
Company leadership calls the app a “family-first destination.” According to official statements, the goal is to deliver authentic and impactful stories. The content is designed to spark conversations and bring families together.The launch reflects evolving audience preferences for shorter, sharper narratives. Balaji Telefilms aims to stay ahead of these entertainment trends. The app represents a new phase in the company’s digital journey.This initiative also opens new avenues for advertisers and brands. It creates an ecosystem where content and commerce can intersect meaningfully.
The Kutingg App is now available for download. It seeks to become a staple in Indian household entertainment.
Info at your fingertips
What type of content is on the Kutingg App?
The app hosts fiction series, non-fiction talk shows, and short-form videos. It includes shows like “Pyaar Kii Raahein” and “Cheerleader.” The library is built for binge-watching and daily entertainment.
Is the Kutingg App free to use?
Pricing details were not explicitly stated in the launch announcement. The platform is expected to follow a freemium or subscription model common to OTT services.
Who owns the Kutingg App?
The Kutingg App is owned and operated by Balaji Telefilms Limited. This is a major Indian production company known for its television and film content.
Does the app support vertical video?
Yes. A defining feature of the Kutingg App is its support for vertical video formats. This is specifically designed for smartphone users.
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