Banijay’s Scripted Strategy Focuses on Bold New Stories
Advertisement Banijay Scripted TV Strategy Focuses on Local Stories for Global Success.Banijay Entertainment is doubling down on its scripted television strategy. The global content powerhouse is prioritizing bold, local stories to achieve international reach. This approach is led by Johannes Jensen, the company’s Head of Scripted, Business.Jensen works with over 60 production labels across more … Continue reading Banijay’s Scripted Strategy Focuses on Bold New Stories
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