BBC Studios has hired a top creative leader to build a new entertainment label. Fernando de Jesus will join the company in January. He will report to Karl Warner, who leads a new creative unit. Their goal is to create globally appealing unscripted formats.
The move is a strategic play for major international commissions. BBC Studios confirmed the appointment this week. It signals a push for premium, scalable entertainment for broadcasters and streamers.
New Label Aims for Global Scale and Digital Innovation
Fernando de Jesus joins from Rare TV. He served as Creative Director at the independent production company. According to BBC Studios, he secured over 175 hours of commissioned content.
His credits span major networks like Netflix, Disney+, and National Geographic. He also worked on shows for the BBC, ITV, and Channel 4. His recent work includes “Trace, Track Get My Car Back” for the BBC.
The new label will focus on “premium mischief” with heart and humor. Karl Warner expressed strong confidence in the hire. He stated that no idea would be too ambitious for their teams.
Strategic Move in a Competitive Content Market
This hiring reflects a broader industry shift. Broadcasters and producers are competing for high-impact, format-ready ideas. The focus is on shows that can travel across multiple territories and platforms.
Digital-first content is also a key priority. The label will develop for traditional broadcasters and digital platforms alike. This dual approach aims to capture diverse audience segments.
The long-term effect could mean more British-originated formats on global streaming services. It strengthens BBC Studios’ production arm in a crowded market. The company is betting on experienced creative leadership to deliver hits.
This strategic hire positions BBC Studios for a stronger push into the international format arena. The success of the new BBC Studios content label will be closely watched by the industry.
Dropping this nugget your way
What is the new BBC Studios label for?
The new label will develop unscripted entertainment formats and premium factual shows. It aims to create content for both traditional broadcasters and digital streaming platforms. The goal is to produce globally scalable ideas.
Who is Fernando de Jesus?
Fernando de Jesus is the former Creative Director at Rare TV. He has a strong track record, securing commissions for major networks like Netflix and Disney+. He will now lead the new label at BBC Studios.
Who will Fernando de Jesus report to?
He will report to Karl Warner. Warner leads a new creative unit within BBC Studios’ Unscripted Productions division. This unit targets premium longform and digital formats.
What does this mean for Rare TV?
Rare TV Chairman Alex Gardiner wished de Jesus success. The company has already identified a successor for the Creative Director role. That person is expected to start before de Jesus departs in January.
What type of shows might the label make?
The label will focus on ambitious entertainment formats with broad appeal. De Jesus mentioned creating content with “real heart, big humor and plenty of style.” The output will target both UK and international audiences.
জুমবাংলা নিউজ সবার আগে পেতে Follow করুন জুমবাংলা গুগল নিউজ, জুমবাংলা টুইটার , জুমবাংলা ফেসবুক, জুমবাংলা টেলিগ্রাম এবং সাবস্ক্রাইব করুন জুমবাংলা ইউটিউব চ্যানেলে।
