BBC Studios Turns Hit Formats Into Global Gold Amid Industry Squeeze

BBC Studios Productions CEO Zai Bennett addressed the state of television this week. He spoke at the Content London industry event. Bennett described a challenging market where the middle is being squeezed.

Yet, he expressed strong confidence in his unit’s future. The strategy focuses on leveraging successful British intellectual property internationally. This approach is key to competing in the global streaming market.

Ghosts and Dance Floors Lead International Charge

Bennett highlighted specific format adaptations as blueprints for success. The UK hit Strictly Come Dancing became ABC’s Dancing With the Stars in the US. That version now attracts younger viewers by featuring digital creators.

Another major success is the comedy Ghosts. The original UK series was remade for CBS in America. Australian and other international versions are also in production.

According to the executive, finding British stories that cross borders is crucial. He called Ghosts a prime example of this strategy. BBC Studios Productions makes content for many partners, not just the BBC.

Navigating Change and Commitment to Legacy Franchises

The broader TV industry faces significant pressure. Bennett acknowledged this squeeze across various genres. His response is to double down on quality, scale, and adaptable creativity.

This vision includes working with digital creators where it makes sense. The goal is to reach new audiences on platforms like YouTube and TikTok. The success of Dancing With the Stars in this area is a model.

One high-profile project undergoing change is Doctor Who. Disney+ is no longer the global streaming home for new seasons. The BBC has confirmed the show will continue with a 2026 Christmas special.

BBC drama chief Lindsay Salt thanked Disney+ for its partnership. She reiterated the corporation’s full commitment to the iconic series. Plans for the next full series will be announced later.

The global streaming market remains intensely competitive. BBC Studios is betting on proven, adaptable formats to secure its place. This focus on intellectual property may define its next chapter of growth.

Dropping this nugget your way-

What did the BBC Studios CEO say about the TV industry?

Zai Bennett said the industry is challenging. He specifically noted that the middle is being squeezed. However, he expressed confidence in his company’s strategy and scale.

Which shows were highlighted as format successes?

*Ghosts* and *Strictly Come Dancing* were key examples. The US version of *Strictly*, called *Dancing With the Stars*, attracts younger viewers. *Ghosts* has been remade for the US, Australia, and other markets.

What is happening with *Doctor Who*?

Disney+ is no longer the global streaming partner for new episodes. The BBC states the show will continue. A Christmas special is planned for 2026.

How much does BBC Studios produce for outside clients?

About half of BBC Studios Productions’ output is for other broadcasters and platforms. The other half is for the BBC itself. This shows its role as a commercial supplier.

What is the strategy with digital creators?

The company aims to collaborate with digital creators where relevant. This helps attract younger audiences. It has been successful for the US *Dancing With the Stars*.