Benson Boone Fronts Hollister’s 2025 Gen Z Marketing Blitz

Hollister has launched a major new marketing campaign for 2025. The brand has tapped singer Benson Boone as its new face. This move is a key part of its strategy to dominate the Gen Z fashion market.

The campaign leverages Boone’s massive social media influence. It aims to solidify Hollister’s recent resurgence among teenage shoppers. The brand is betting on nostalgia and star power to drive sales.

Hollister’s Strategy to Win Over a New Generation

Hollister is aggressively pursuing younger consumers. The brand recently introduced Y2K-inspired collections and a quirky Taco Bell collaboration. These efforts target teens who are rediscovering early-2000s fashion trends.

The partnership with Benson Boone is central to this plan. Boone, a Gen Z artist with a relatable online persona, brings authenticity. His involvement makes the brand feel current and culturally connected.

This strategy is already delivering results. According to a Piper Sandler survey, Hollister is now the top apparel brand for female teens. This marks a significant shift, as it unseated Nike from the top spot for the first time in years.

The Impact on Brand Performance and Market Position

Hollister’s parent company, Abercrombie & Fitch, is reaping the benefits. The company’s recent earnings report crushed expectations. Its stock price soared following the announcement.

The success proves the power of a targeted youth strategy. Instead of aging with its original millennial customers, Hollister successfully pivoted. It refreshed its image to appeal to a new, digitally-native generation.

This revival was built on more than just clothing. It combined nostalgic designs with a modern marketing playbook. Influencer partnerships and social media engagement were crucial components.

Thought you’d like to know

Who is Benson Boone?

Benson Boone is a popular American singer and social media personality. He gained fame through platforms like TikTok. His music and genuine online presence have earned him a massive Gen Z following.

Why is Hollister popular again?

Hollister capitalized on the resurgence of Y2K fashion trends. The brand also launched high-profile collaborations and influencer campaigns. This successfully reintroduced the brand to a new generation of teens.

What was the Taco Bell collaboration?

Hollister partnered with Taco Bell on a limited-edition clothing line. The collection featured branded graphic tees and hoodies. It was a playful nod to early-2000s fast-food nostalgia that resonated with young shoppers.

How did this affect Abercrombie & Fitch?

Abercrombie & Fitch saw a significant financial boost from Hollister’s success. The parent company’s stock price and earnings surged. This demonstrated the value of Hollister’s effective Gen Z marketing strategy.

Is Hollister the top teen brand now?

According to the Piper Sandler Taking Stock With Teens survey, Hollister is the number one apparel brand for female teens. This survey is a widely respected measure of youth spending trends and brand popularity.