‘Big Brother’ Season 27 Surpasses 8B Minutes Watched Ahead of Finale

Big Brother Season 27 has hit a major milestone with more than 8B minutes watched across CBS, Paramount+, and Pluto TV ahead of its two-hour live finale on September 28. This marks a 27% jump compared to last summer’s 6.61B minutes, according to Nielsen and Paramount Global data.

The long-running CBS reality show is also averaging 5.1M viewers per episode in 35-day multi-platform viewing, up 23% year over year. Paramount reports that live feed streaming alone is up 35% compared to last season, making Season 27 one of the franchise’s strongest in terms of fan engagement.

Record-Setting Numbers for ‘Big Brother’ Season 27

The 2025 edition of Big Brother has become one of the most-watched seasons in the show’s history. The network says its average minute audience for full episodes is the highest ever. Live feeds — a critical element for die-hard fans — have surged as well, suggesting deeper viewer loyalty and strong social media buzz.

Produced by Emmy-winning showrunners Allison Grodner and Rich Meehan for Fly on the Wall Entertainment in association with Banijay Americas, Big Brother continues to captivate audiences with its 24/7 surveillance format. Contestants live together in a camera-filled house, competing in challenges and voting each other out for a $750,000 prize.

Wednesday night’s episode revealed the final four houseguests still in the running for the top prize. The intense build-up has set the stage for a highly anticipated conclusion this Sunday, airing live from 8:30 to 10:30 p.m. ET/PT on CBS and Paramount+.

What the Viewing Surge Means for CBS & Reality TV

This performance shows Big Brother’s continued relevance in a streaming-driven era. While many long-running shows see audience drops over time, CBS’s investment in multi-platform access — including Paramount+ on-demand and live feeds — appears to be paying off.

Industry analysts note that such engagement could influence advertising revenue and strengthen CBS’s summer lineup. It also demonstrates the power of social conversation and live-event television in keeping reality formats alive, even as viewing habits change.

With more than 8B minutes watched, Big Brother Season 27 heads into its finale as one of the franchise’s biggest success stories in recent years.

FYI (keeping you in the loop)-

Q1: How many minutes has Big Brother Season 27 been watched?

Viewers have watched more than 8B minutes of Big Brother this season across CBS, Paramount+, and Pluto TV.

Q2: When is the Big Brother Season 27 finale?

The two-hour live finale airs Sunday, September 28, from 8:30 to 10:30 p.m. ET/PT on CBS and Paramount+.

Q3: How does Season 27 compare to last season?

Season 27 has 27% more total viewing minutes and 23% more viewers per episode compared to last year.

Q4: Why is the live feed important?

Live feeds let fans watch houseguests 24/7, driving deeper engagement and stronger social media conversation.

Q5: How much is the Big Brother prize?

The winner of Big Brother Season 27 will receive a $750,000 grand prize.