‘Big Brother’ Season 28: Everything We Know So Far

Big Brother Season 28 is already generating buzz even before CBS has made an official announcement. While the network has not confirmed the new season yet, casting for houseguests opened in August 2025. That’s a strong signal the hit summer reality show will return in 2026.

The long-running CBS franchise has been entertaining fans for over 25 years with shocking blindsides, strategic gameplay, and unforgettable alliances. Many viewers are eager to know when the next round of houseguests will enter the iconic house.

Big Brother Season 28 Premiere and Schedule

CBS has not released an official premiere date for Big Brother Season 28. But looking at recent seasons, the show almost always begins during the first two weeks of July. Expect a similar launch window in early to mid-July 2026 if the pattern continues.

The finale date is also unannounced. Seasons usually run 80 to 100 days, finishing in late September or early October. Until CBS confirms, this remains the best timeline for planning your summer viewing.

Episodes will likely keep their traditional schedule of Sunday, Wednesday, and Thursday nights, with Thursday reserved for the live eviction shows fans love.

Cast, Prize, and Possible Twists

The Big Brother Season 28 cast has not been revealed. CBS typically announces the houseguests shortly before the premiere. Past seasons have mixed new players with returning veterans. After Rachel Reilly’s surprise return in Season 27, many are wondering if another fan favorite might show up.

The winner’s prize is expected to stay at $750,000 — the same amount introduced in Season 23 after years of the $500,000 prize.

Twists for Season 28 remain under wraps. Every year, producers shake up the game with unexpected changes. Season 27’s controversial “White Locust” twist drew strong reactions, so fans are curious about what might be next.

The season will again be filmed in the custom-built Big Brother house at CBS Studio Center in Los Angeles. The house features 94 HD cameras and over 113 microphones capturing every move 24/7. Recent themes have included AI-inspired designs, leaving viewers excited to see the next creative setup.

Why Big Brother Season 28 Matters

After more than two decades, Big Brother remains a major summer TV event. Its live feeds and online fan community keep conversations going beyond each episode. Returning for Season 28 keeps the tradition alive for long-time followers and new viewers alike.

While CBS has not officially confirmed the season, the open casting call signals the show’s ongoing commitment. Fans should get ready for another summer of strategy, drama, and blindsides.

Big Brother Season 28 is widely expected to premiere in summer 2026. Stay tuned for CBS updates on cast reveals, twists, and schedule details.

FYI (keeping you in the loop)-

Q1: Will Big Brother Season 28 happen?

Yes. CBS hasn’t announced officially yet, but casting opened in August 2025, suggesting it will return.

Q2: When does Big Brother Season 28 premiere?

It’s expected in early to mid-July 2026, based on recent season patterns.

Q3: How long will Big Brother Season 28 last?

Most seasons run 80–100 days, ending around late September or early October 2026.

Q4: How much is the Big Brother Season 28 prize?

The winner is likely to receive $750,000, the same as in recent seasons.

Q5: Will there be returning houseguests in Big Brother Season 28?

It’s unknown. The show sometimes brings veterans back, but nothing is confirmed yet.