Black Friday 2025 Sees Record Online Sales as Shoppers Skip Store Queues

US shoppers spent a record $8.6 billion online this Black Friday. This marked a significant 9.4% increase from the previous year. The data comes from Adobe Analytics.

Consumers turned to laptops and phones instead of visiting physical stores. The shift was driven by economic concerns and a preference for digital convenience. According to Reuters, the trend signals a major change in holiday shopping behavior.

Digital Carts Outperform Brick-and-Mortar Traffic

Adobe’s data covers over one trillion visits to US retail sites. Online spending hit $8.6 billion through 6:30 p.m. ET on Friday. The firm now expects the final tally to reach between $11.7 billion and $11.9 billion.

This surge happened despite earlier predictions of strong in-store turnout. Shoppers were cautious about overspending. Persistent inflation and a softer labor market influenced their decisions.

Holiday Shopping Season Extends Beyond Black Friday

The strong online performance is expected to continue through the weekend. Adobe anticipates $5.5 billion in sales on Saturday. Sunday is projected to bring in $5.9 billion.

Cyber Monday is still forecast to be the biggest online shopping day of the season. It is expected to drive $14.2 billion in spending. This would be a 6.3% increase from last year’s event.

The 2025 holiday shopping season is being defined by digital dominance. Record Black Friday online sales highlight a permanent shift in consumer habits. This new pattern emphasizes convenience and budget-consciousness for American households.

Info at your fingertips

How much did online sales increase on Black Friday 2025?

Online sales rose 9.4% compared to last year. Shoppers spent $8.6 billion through the early evening. The final figure was expected to set a new record.

What was the main reason for the shift to online shopping?

Shoppers avoided stores due to economic worries. Persistent inflation made people cautious with their budgets. Digital deals offered a convenient alternative to crowded malls.

Which day is projected to be the biggest for online shopping?

Cyber Monday is expected to be the season’s largest day. Adobe projects it will drive $14.2 billion in spending. This would be a 6.3% increase from 2024.

Are discounts expected to continue after Black Friday?

Yes, discounts are forecast to remain elevated through the weekend. This will help drive continued online sales on Saturday and Sunday. The bargain hunting is far from over.

How does Adobe Analytics gather its shopping data?

The firm vets e-commerce transactions across US retail sites. Its data covers more than one trillion website visits. This provides a comprehensive view of consumer spending.