Black Friday 2025: Top Most-Wanted Gifts Revealed in Amazon Shopping Data

Amazon has released its annual list of most-wished-for holiday items. The data reveals the top 24 gifts shoppers are adding to their lists this season. This information comes directly from Amazon’s internal registry and wishlist data.

The list highlights a strong consumer trend towards practical luxury and tech-forward products. According to Reuters, early Black Friday sales are already showing record online traffic.

Beauty and Fashion Dominate Holiday Wishlists

Celebrity-loved beauty products are leading the pack. The grace & stella Energizing Eye Masks, favored by stars like Kyle Richards, are currently 47% off. Skincare devices and long-wear makeup also feature prominently.

In fashion, classic brands are outperforming trends. Levi’s 711 Skinny Jeans are available at a 50% discount. Cozy footwear like UGG Tasman II Slippers and practical outerwear from Columbia are also highly sought.

Tech and Home Goods See Significant Price Drops

Major tech brands are offering substantial discounts ahead of the holidays. Apple’s latest AirPods are discounted by 34%, while select iPad models are 20% off. Amazon’s own devices, including the Kindle and Ring doorbell, have seen price cuts up to 50%.

Home comfort items are equally popular. The Bedsure GentleSoft Throw Blanket continues to be a bestselling item. Practical wellness products like the LEVOIT humidifier and Nodpod sleep mask are also in high demand.

Shoppers can expect these Black Friday deals to continue through Cyber Monday. The most-wanted gifts list provides a reliable guide for holiday shopping success.

Dropping this nugget your way

When do Black Friday 2025 deals actually start?

Many major retailers launched Black Friday sales in early November. Amazon’s current discounts on most-wished-for items are already active. The peak sales period typically runs through Cyber Monday.

Are these Amazon products actually in stock?

All listed products were available at time of publication. High-demand items may sell out quickly during peak shopping periods. Amazon restocks popular items frequently throughout the holiday season.

Which product categories have the deepest discounts?

Technology and denim are showing the most significant price reductions. Apple products and Levi’s jeans both feature discounts of 30-50%. Beauty and home goods typically see 20-40% discounts during this period.

How reliable is Amazon’s “most-wished-for” data?

This data comes directly from customer wishlists and registries. It represents real shopping intent rather than just sales figures. The methodology provides authentic insight into what consumers genuinely want to receive as gifts.

Will prices drop further after Black Friday?

Black Friday typically offers the year’s best prices on most products. While some items might see additional discounts on Cyber Monday, the differences are usually minimal. Shopping earlier ensures better selection and arrival before Christmas.