Black Friday Online Sales Shatter Record With $11.8 Billion Consumer Spend

American shoppers set a new online spending record this Black Friday. They spent a massive $11.8 billion from the comfort of their homes. This data comes from Adobe Analytics, which tracks over one trillion visits to U.S. retail sites.

The figure marks a significant jump from last year’s $10.8 billion. The peak shopping hours saw consumers spending an incredible $12.5 million every minute. This surge confirms Black Friday’s evolution into a dominant e-commerce event.

Cyber Monday Set to Break Even More Records

The online shopping spree is not over yet. According to Reuters, Adobe projects Cyber Monday will be even bigger. They forecast a staggering $14.2 billion in online sales for the upcoming shopping day.

This early data is a crucial indicator for the entire holiday season. Adobe anticipates total holiday online spending to reach $253.4 billion. This would be a notable increase from the $241.1 billion spent last season.

Analyzing the Real Growth Behind the Numbers

Other firms like Salesforce also reported strong global sales. However, a deeper look reveals a more complex picture. Their data suggests higher prices, not more items sold, drove the growth.

Salesforce noted average prices were up 7% this year. At the same time, the number of orders actually fell by 1%. This indicates consumers are feeling the pinch of inflation, spending more for less.

Both companies also highlighted the growing role of artificial intelligence. Salesforce reported AI influenced billions in global sales during the holiday kickoff. The technology is increasingly guiding consumer purchases and personalizing deals.

The record-breaking Black Friday online sales underscore a permanent shift in consumer behavior. As shoppers prioritize convenience and digital deals, e-commerce continues to redefine the holiday season. These Black Friday online sales figures set a powerful precedent for the weeks ahead.

Info at your fingertips

How much was spent online on Black Friday?

Shoppers spent $11.8 billion online in the U.S. This set a new record for the day. The data was confirmed by Adobe Analytics.

What is the forecast for Cyber Monday?

Analysts project Cyber Monday will be even bigger. Reuters reported Adobe’s forecast of $14.2 billion in online sales. This would make it the largest online shopping day ever.

Are people shopping more in stores or online?

The data on in-store traffic is mixed. One firm reported a slight decline in foot traffic nationwide. Another reported a small increase, with department stores seeing a notable boost.

Did people buy more items this year?

Not necessarily. Data from Salesforce shows order volumes were down 1%. The spending increase was largely driven by higher prices, which were up 7% on average.

How did AI influence shopping?

AI played a significant role in the shopping weekend. Salesforce reported that AI and AI agents influenced $22 billion in global sales. This includes personalized product recommendations and targeted deals.