Bluesky Tests New Dislike Button to Reshape User Experience

The decentralized social platform Bluesky is rolling out a series of new features. This includes a test of a new dislike button for its beta users. The goal is to give users more control over their feeds.According to the company’s announcement, these changes aim to improve content relevance. They also seek to reduce the visibility of spam and toxic replies. This update comes as Bluesky announces significant user growth.

How the New Bluesky Features Will Work

The new “dislike” button is a key part of the update. It is currently in beta testing. Bluesky states that dislikes will help the system learn what content you want to see less of.This feedback will lightly inform reply ranking on your personal feed. It is designed to reduce the visibility of low-quality replies for you. Your dislikes will not affect the global ranking of posts for all users.Another major change involves the “social neighborhood” concept. The platform will now prioritize showing content from people you interact with regularly. Their replies to your posts will appear at the top of your threads.Simultaneously, toxic and off-topic content will be flagged by the system. The algorithm will then rank this content lower in search results and notifications. This move is intended to create a healthier environment.

Bluesky’s Growth in a Competitive Market

These feature introductions coincide with a major milestone for the platform. Bluesky has now surpassed 40 million total users. This growth is notable for a platform that only launched last year.However, it still trails its main competitors by a significant margin. Meta’s Threads recently reported 150 million active users. The platform X has close to 300 million daily active users.The new features represent Bluesky’s strategy to differentiate itself. By focusing on user-controlled curation and community, it hopes to carve out a unique space. The success of these changes could determine its ability to compete long-term.

Heidi Klum’s 2025 Halloween Costume Stuns as Medusa

The introduction of the Bluesky dislike button marks a significant shift in how social platforms handle user feedback. This move could empower users to directly shape their own online experience, setting a new precedent for decentralized social media.

Info at your fingertips

What does the Bluesky dislike button do?

It helps the algorithm understand what content you prefer to see less of. Your dislikes will primarily affect your own personal feed and reply rankings. They are not designed as a public downvote.

Will dislikes on Bluesky hurt a post’s visibility for everyone?

No, the dislike function is personalized. Your feedback only influences what you see in your own feed. It does not change the global ranking or visibility of a post for all other users.

What other changes is Bluesky making?

The platform is prioritizing replies from your “social neighborhood.” It is also demoting toxic and off-topic content in search and notifications. The reply button behavior is also being slightly modified.

How many users does Bluesky have now?

Bluesky has recently announced it has reached 40 million total users. This is a substantial increase, though it remains smaller than competitors like Threads and X.