BMW i7 Transformed into Dazzling Art Car by Korean Master Lee Kun-Yong.BMW i7 Art Car Debuts in Seoul as Part of Global Exhibition.A BMW i7 sedan has become a stunning mobile artwork. Korean avant-garde artist Lee Kun-Yong created the unique design. The reveal happened in Seoul on August 29, 2025.This project celebrates 50 years of BMW Art Cars. It also marks 30 years of BMW’s presence in Korea. The vehicle will be publicly displayed starting September 3rd.
Lee Kun-Yong’s Vision Transforms Luxury Electric Sedan
Lee Kun-Yong is a highly influential Korean artist. He is 83 years old and known for his Bodyscape series. His work often uses the human body to create abstract art.He applied his distinctive style to the BMW i7 with M Package. The design features a vibrant red base color. Abstract shapes, faces, hearts, and leaves cover the doors and body panels.Each side of the vehicle features a unique pattern. This creates a striking asymmetrical appearance. According to BMW, the artist aimed to reflect the dialogue between driver and machine.
Art Car Joins Major Exhibition in Seoul
The transformed i7 will be displayed at the BMW Lounge in Seoul. The exhibition runs from September 3rd to September 6th. Eighteen miniature BMW art cars will accompany the main vehicle.Lee Kun-Yong will perform a live painting demonstration on September 4th. He will create a new canvas inspired by his work on the i7. The event is part of the larger Frieze Seoul art fair.The art fair will feature 120 galleries from 30 countries. Korean musician Crush will perform at the Frieze Music event on September 5th. This celebration connects automotive engineering with contemporary art.
The BMW i7 art car represents a unique fusion of technology and creativity. This collaboration continues BMW’s five-decade tradition of transforming vehicles into moving artworks. The project highlights how automotive design can transcend traditional boundaries and become a canvas for cultural expression.
Thought you’d like to know
Who is Lee Kun-Yong?
Lee Kun-Yong is a pioneering Korean performance artist. He is known for his experimental Bodyscape series. His work has significantly influenced contemporary Asian art.
What special features does this BMW i7 have?
The vehicle is based on the fully electric i7 with M Package. It features a custom wrap designed by the artist. The design includes abstract patterns and vibrant red accents.
Where can I see the BMW i7 art car?
The car will be displayed at the BMW Lounge in Seoul. The exhibition runs from September 3-6, 2025. It will be shown alongside miniature BMW art cars.
How long did the transformation take?
BMW has not disclosed the exact timeline for the project. The wrap was designed specifically for this collaboration. The process involved close cooperation between the artist and BMW designers.
Why did BMW create this art car?
The project celebrates 50 years of BMW Art Cars. It also marks 30 years of BMW Korea. The collaboration continues BMW’s tradition of merging automotive design with contemporary art.
Will this art car be displayed elsewhere?
Initial reports indicate it will only be shown in Seoul. BMW may include it in future international exhibitions. The company has not announced additional display locations yet.
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