Breaking Records: TWICE on Victoria’s Secret Debut, 10 Years of Success, and What’s Next

Breaking records is nothing new for TWICE, but 2025 has marked a milestone even by their standards. The global K-pop powerhouse has become the first K-pop girl group to perform at the Victoria’s Secret Fashion Show, adding another achievement to a year that already saw them headline Lollapalooza. As they celebrate their 10th anniversary, the nine-member group — Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu — continues to redefine their legacy with bold new steps.

The performance, part of Victoria’s Secret’s star-studded 2025 runway show, pairs TWICE’s signature flirty, fun ‘90s aesthetic with the brand’s VS PINK segment. It marks a first for the group, who are used to arena stages but are now stepping into the world of fashion’s most iconic runway. “It honestly felt like a dream come true,” Tzuyu told NYLON. “The timing couldn’t have been more perfect since we just released our 10th-anniversary album.”

Breaking Records With Style and Sound

TWICE’s latest milestone is more than a performance — it’s a statement about K-pop’s global reach. Their appearance at the Victoria’s Secret Fashion Show cements them as pioneers in merging music and fashion on a global scale. It follows their historic set at Lollapalooza, where they became the first K-pop group to headline the legendary music festival. “We were nervous at first,” Jihyo admitted. “But the response completely exceeded our expectations. The crowd’s energy was unforgettable.”

Their new album, TEN: The Story Goes On, celebrates a decade together with nine solo tracks and the lead single “Me+You.” It dropped just ahead of their Victoria’s Secret debut, signaling a carefully timed moment of evolution. And the group isn’t stopping there: a new documentary, One in a Million, premieres on Oct. 20, offering fans a behind-the-scenes look at their world tour and the personal stories that fuel their performances.

The members say their stage presence has evolved dramatically over the past decade. “I became more honest and direct,” Jihyo shared. “When I’m on stage now, I feel more relaxed.” That confidence will be on full display at Victoria’s Secret, where they promise a performance unlike anything ONCEs — their dedicated fanbase — have seen before. “It’s a completely different kind of stage,” Nayeon said. “I hope everyone enjoys seeing us perform in such a unique setting.”

Gilbert Flores//Getty Images

From Runways to Icons: A New Era for TWICE

Performing on the Victoria’s Secret runway is more than a career highlight — it’s a cultural moment. K-pop soloist Lisa became the first Korean artist to walk the runway last year, and TWICE is now expanding that legacy as a group. Their performance will share the stage with artists like Madison Beer, Karol G, and one of their musical idols, Missy Elliott. “We all grew up listening to her,” Jihyo said. “Performing on the same stage as Missy is something that truly blows our minds.”

Fashion is another major part of the group’s current era. They’ve embraced a ‘90s-inspired look — “comfy yet stylish, with a touch of nostalgia,” as they describe it — that aligns perfectly with the VS PINK aesthetic. Momo cited model Taylor Hill as a favorite Angel, admiring her confidence on the runway, while Nayeon expressed excitement about seeing Yoon Young Bae walk this year.

The upcoming documentary promises even more depth, revealing how each member contributes to TWICE’s success. “It captures each member’s individual charm,” Momo explained. “We hope ONCEs will feel even closer to us after watching it.” With new music, global performances, and a continued push into fashion and film, TWICE is not just breaking records — they’re rewriting what it means to be a global pop act.

After a decade together, TWICE shows no signs of slowing down. Their Victoria’s Secret debut, new music, and upcoming documentary prove that the group is still evolving — and still setting the bar higher with every move.

FYI (keeping you in the loop)-

Q1: How is TWICE breaking records in 2025?

TWICE became the first K-pop girl group to perform at the Victoria’s Secret Fashion Show and the first K-pop group to headline Lollapalooza, marking a landmark year in their career.

Q2: What is TWICE’s new album about?

TEN: The Story Goes On celebrates their 10th anniversary with nine solo tracks and a new single, “Me+You,” highlighting their growth and individuality as artists.

Q3: When will TWICE’s documentary release?

Their new documentary, One in a Million, premieres on Oct. 20, showcasing behind-the-scenes moments from their tour and personal stories from all nine members.

Q4: What can fans expect from TWICE’s Victoria’s Secret performance?

Fans can expect a fresh, never-before-seen performance with a ‘90s-inspired fashion aesthetic and high-energy choreography tailored for the runway.

Q5: Who is TWICE’s dream collaboration at the show?

The group named Missy Elliott as their dream collaborator, calling her an icon and a major influence on their music.