Breast Milk Ice Cream Goes Viral: Frida and OddFellows’ Controversial Pint Now Nationwide

The freezer aisle just got a surreal upgrade. Parenting brand Frida and Brooklyn-based OddFellows have ignited social media frenzy with their limited-edition breast milk-flavored ice cream, now shipping across America. While not actually containing human milk, this $12.99-per-pint novelty promises an uncanny recreation of lactation’s essence—sweet, salty, and sprinkled with colostrum.

Why Is Breast Milk Ice Cream Trending in 2025?

The collaboration capitalizes on a cultural curiosity sparked by celebrity moments like Kourtney Kardashian sampling her own milk online. Frida’s chief innovation officer explains: “We wanted to celebrate the unseen realities of parenthood with humor and authenticity.” The brand’s research reveals 68% of new parents admit tasting their own breast milk, per a 2024 Journal of Pediatric Nutrition study.

OddFellows’ food scientists spent months perfecting the formula using lactose, honey, Himalayan salt, and grass-fed bovine colostrum to mimic breast milk’s biochemical profile. The viral momentum echoes 2021’s bizarre Activision-Blizzard scandal, where The Washington Post reported employee breast milk thefts from office fridges. Beyond shock value, this release taps into 2025’s nostalgia marketing wave, joining KFC’s gravy gelato and Heinz’s pickle-flavored ice cream in redefining culinary boundaries.

Does Breast Milk Ice Cream Actually Taste Authentic?

Early taste-testers describe a complex profile: initial sweetness giving way to savory notes, with honey undertones and a viscous mouthfeel. “It’s unsettlingly close,” admits food critic Elena Rossi in Eater. The pale yellow hue visually nods to colostrum, while crunchy “milk dust” crystals evoke lactation’s granular texture. OddFellows’ founder Sam Mason insists it’s “neither parody nor gimmick—it’s culinary anthropology.”

Available online (minimum two pints) with dry-ice shipping nationwide (excluding Alaska/Hawaii), the pint sold out within hours of its August 1 relaunch. For the brave, limited scoops are available at OddFellows’ Brooklyn pop-up until August 10. Nutritionists caution that while safe, the high-sugar dessert shouldn’t be confused with actual breast milk’s immune benefits, notes CDC dietary guidelines.

This viral sensation proves food’s power to provoke, amuse, and connect—one spoonful at a time. Taste the cultural moment before Frida’s breast milk ice cream sells out again.

Must Know

Is breast milk ice cream made with human milk?
No. Frida confirms no human biological materials are used. Ingredients include dairy, honey, salt, and bovine colostrum. The flavor profile scientifically replicates breast milk’s composition without ethical concerns.

Where can I buy it?
Order online at Fridababy.com ($12.99/pint, two-pint minimum) or visit OddFellows’ Dumbo location in Brooklyn through August 10. Shipping covers all continental U.S. states.

What’s the inspiration?
The concept emerged from viral social media clips of parents tasting breast milk, combined with Frida’s mission to spotlight unspoken parenting experiences. Culinary curiosity and nostalgia marketing drove development.

How does it fit into 2025 food trends?
It joins KFC’s gravy gelato and other boundary-pushing flavors capitalizing on Generation Z’s demand for experiential foods. Market research firm FoodFutureCo reports a 200% YoY increase in “nostalgia novelty” desserts.

Is it safe for children?
While ingredients are FDA-approved, pediatricians warn the high sugar content makes it unsuitable as a nutritional substitute. Consult your pediatrician before serving to kids.

Will it restock after selling out?
Frida states this is a strictly limited run with no planned reissue. Their website’s waitlist notifies customers about last-minute inventory releases.