Burgundy Lipstick Makes Major Comeback as Top Winter Beauty Trend for 2025

A classic makeup shade is surging back into style. Burgundy lipstick is dominating winter beauty searches and runway looks this season. The trend is being driven by nostalgia and a shift toward bold, yet wearable, color.

Major beauty publications and industry analysts confirm the rise. According to insights from WWD and Business of Fashion, deep wine and berry tones are leading seasonal color palettes. This marks a significant shift from the minimalist “clean girl” aesthetic.

Why This 90s Staple Is Dominating Current Searches

The trend’s revival connects several cultural moments. It taps into 1990s grunge nostalgia, which remains powerful in fashion. It also aligns with the current desire for makeup that makes a statement without being overly fussy.

Beauty enthusiasts are drawn to its versatility. Unlike a bright red, a burgundy shade can be blotted for daytime or layered for evening. Its blend of red, purple, and brown undertones flatters a wide spectrum of skin tones, boosting its universal appeal.

Beauty Industry Races to Meet Renewed Consumer Demand

Brands are quickly expanding their offerings to capitalize. New launches feature a range of finishes, from sheer stains to velvety mattes. The focus is on formulas that feel comfortable and moisturizing, a key demand from modern consumers.

This trend has a tangible impact on the market. Retail data shows a notable spike in sales for deep berry and wine-colored lip products. Industry experts see this as part of a broader move toward more expressive, personality-driven beauty choices.

The resurgence of burgundy lipstick proves some classics never truly fade. This winter, the deep, romantic shade is not just a trend but a statement, offering a powerful blend of nostalgia and modern sophistication for anyone’s makeup bag.

Thought you’d like to know

Q1: What skin tones does burgundy lipstick suit?

Burgundy lipstick is remarkably versatile. Its blend of red, berry, and brown undertones complements fair, medium, and deep skin tones beautifully. The key is choosing a formula with the right balance of warmth or coolness for your complexion.

Q2: How do you wear burgundy lipstick during the day?

Apply it lightly and blot with a tissue for a stained effect. Pair it with minimal eye makeup and well-groomed brows. This creates a polished, daytime-appropriate look that isn’t overly dramatic.

Q3: What is the difference between burgundy and berry lipstick?

Burgundy typically has stronger brown and red undertones, resembling red wine. Berry shades lean more toward pure purple or raspberry hues. Burgundy is often seen as deeper and more neutral than a true berry.

Q4: What makeup looks best with a burgundy lip?

Keep the rest of your face balanced. Neutral, matte eyeshadows and a soft blush work perfectly. Well-defined lashes and groomed skin help the bold lip color stand out as the focal point.

Q5: Why is this trend popular now?

It combines 90s fashion nostalgia with a current preference for bold self-expression. Consumers are moving away from minimalist looks toward more defined, personality-driven beauty. The shade feels both classic and fresh.