Calls to Boycott NFL Bad Bunny’s Super Bowl Halftime Show

Calls to boycott the NFL have intensified after the league announced that global superstar Bad Bunny will headline the Super Bowl LX halftime show. The game is scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California. The decision, meant to celebrate diversity and global music culture, has instead sparked political backlash from some fans and commentators.

The controversy erupted soon after the announcement. Many critics — particularly from conservative and right-leaning audiences — argue that Bad Bunny’s selection sends a political message rather than keeping the Super Bowl a unifying sports event. The artist is known for his Spanish-language music and outspoken social and political stances, which some feel clash with the NFL’s traditional image.

Why “Calls to Boycott NFL Bad Bunny’s Super Bowl Halftime Show” Are Trending

Opponents cite Bad Bunny’s previous criticism of U.S. immigration enforcement and his comments about the treatment of Puerto Rican communities. Some have pointed to his decision to avoid touring in certain U.S. areas due to concerns over immigration policies. These factors, combined with his focus on Spanish-language performance, have fueled the argument that the NFL is embracing a cultural agenda that alienates part of its audience.

Almost immediately, hashtags such as #BoycottNFL and #NoBadBunnySB began trending on social media. Some fans said they would cancel season tickets, avoid NFL broadcasts, or stop buying league merchandise. Political commentators and influencers echoed these calls, framing the halftime choice as proof of the NFL leaning toward cultural activism rather than maintaining neutrality.

The NFL has not issued a formal statement addressing the boycott movement. Insiders, however, describe the choice as part of a deliberate push to attract a global audience and embrace cultural relevance beyond the United States. Marketing analysts say the league likely anticipated some criticism but prioritized the opportunity to feature one of the world’s most influential artists.

What This Could Mean for the NFL and the Super Bowl

In the short term, the backlash is most visible on social media and opinion outlets. The Super Bowl remains one of the most-watched events in the world, and advertisers are unlikely to pull back before seeing how fans actually respond on game day. Historically, past controversies around halftime performers have not caused significant drops in viewership.

Long term, the reaction highlights the NFL’s balancing act between expanding its global cultural influence and retaining its traditional American fan base. If the game and halftime show draw strong ratings and engagement, the league may feel emboldened to continue booking artists who appeal to younger and more diverse audiences. If the boycott significantly affects viewership or sponsorships, it could influence future entertainment decisions.

Ultimately, the “Calls to Boycott NFL Bad Bunny’s Super Bowl Halftime Show” reflect ongoing cultural debates around sports and identity. Whether these protests impact ratings or revenue will only become clear after Super Bowl LX airs in February 2026.

FYI (keeping you in the loop)-

Q1: Why are some NFL fans calling for a boycott?

Many critics argue the NFL is politicizing the Super Bowl by featuring Bad Bunny, citing his Spanish-language music and past criticism of U.S. immigration enforcement.

Q2: When and where will Super Bowl LX take place?

The game will be held on February 8, 2026, at Levi’s Stadium in Santa Clara, California.

Q3: Has the NFL responded to the backlash?

The league has not issued an official statement but insiders say the choice was aimed at a global, diverse audience.

Q4: Could the boycott affect TV ratings?

It’s unclear. Past Super Bowls have endured controversies without major drops in ratings, but fan behavior in February will decide.

Q5: What makes this halftime show different?

This will be one of the first Super Bowls to feature a fully Spanish-language global superstar, sparking debate about identity and culture in American sports.