Campbell’s Chunky, PBR Launch Beer-Infused Soups Collaboration

The familiar clink of a beer bottle meets the comforting steam of soup in a culinary crossover no one saw coming. Campbell Soup Company and Pabst Blue Ribbon have joined forces to create two limited-edition beer-infused soups, shaking up grocery aisles with flavors designed for game-day crowds and adventurous eaters. Launching exclusively at Walmart this August, these beer-infused soups blend PBR’s iconic malty profile with Chunky’s hearty recipes in a collaboration that redefines comfort food innovation.

How Do Beer-Infused Soups Elevate Your Game Day Spread?

Campbell’s Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup combines savory Spanish chorizo, tender potatoes, and a creamy cheese base infused with PBR’s distinct flavor. Its counterpart, Chunky x PBR Beef, Bacon & Beer Chili with Beans, layers seasoned beef, smoky bacon, and kidney beans in a rich, beer-kissed tomato broth. Both varieties pack 22g of protein per serving and are crafted for bold, shareable moments—perfect for ladling into bread bowls, drizzling over nachos, or even topping stadium hot dogs.

Ryan Pawling, Campbell’s Chunky Senior Brand Manager, calls it “the ultimate flavor collaboration.” He notes, “Our fans love unexpected taste experiences. Pairing Chunky’s recipes with PBR’s iconic flavor brings something uniquely satisfying to the soup aisle.” Pabst Senior Brand Director Rachel Keeton adds that the partnership “celebrates the spirit of both brands—unpretentious, flavorful, and made for real-life enjoyment.”

Where to Find the Soups and Experience the Collab

Starting August 21, the brands will host a dive-bar takeover at New York City’s Ray’s Bar, offering soup samples, PBR pairings, custom caricatures, and limited merch. A nationwide food truck tour kicks off September 3, visiting Walmart parking lots nationwide for one month. Shoppers can grab the soups at Walmart stores while supplies last through late 2025.

Why Major Brands Are Betting on Beer Flavors

This isn’t 2025’s first beer-inspired team-up. As reported by Food Business News in January, Pringles and Miller Lite debuted Beer Can Chicken-flavored chips earlier this year—a sign that breweries and food giants are increasingly leveraging cross-category collaborations to capture consumer curiosity. Culinary experts like Dr. Emily Contois (author of “Diné Burger: Nation, Food, and Health”) observe such partnerships tap into nostalgia while offering low-risk novelty: “Beer’s flavor profile—malty, bitter, or citrusy—can elevate savory foods in ways consumers are eager to try without committing to a full six-pack.”

This limited-time collab proves comfort food is getting a sudsy upgrade—perfect for tailgates, dorm rooms, or anyone craving a taste of culinary adventure. Grab a can (or spoon) and toast to the boldest mash-up of the year

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Must Know

Q: How long will Campbell’s PBR soups be available?
A: The soups launch exclusively at Walmart in August 2025 and will be sold while supplies last through late 2025. They’re a limited-time offering.

Q: Are the soups alcoholic?
A: No. While brewed with PBR’s flavor profile, Campbell’s confirms the soups contain less than 0.5% alcohol by volume—similar to kombucha or vanilla extract—making them safe for all ages.

Q: What’s the price point for these specialty soups?
A: Industry sources indicate a target retail price of $3.98 per 18.8oz can, aligning with Chunky’s premium offerings.

Q: Will Campbell’s release more beer-flavored soups?
A: Campbell’s hasn’t announced future plans, but Ryan Pawling states they’re “always exploring bold flavors that resonate with our fans.”

Q: Can I get these soups outside Walmart?
A: Initially, no. Walmart holds exclusive U.S. distribution rights, though the food truck tour will offer free samples nationwide.

Q: How should I serve beer-infused soups?
A: Campbell’s suggests pairing them with soft pretzels, crusty bread, or atop hot dogs. For adults, enjoy alongside an ice-cold PBR to amplify the flavors.