Car TV show fans are set plans for a new offering titled Driven have been unveiled

Founded by veteran producer Michael George and backed by Top Gear USA host Tanner Foust and Gran Turismo star Emelia Hartford, Driven will be taken out for a test drive in a Beta version in the first quarter of 2026, with an initial 10,000 users invited to explore the platform.

That will be followed by a public launch of Driven as an advertising video on demand (AVOD) service with premium original series, master classes and curated content from popular creators. A potential subscription video on demand (SVOD) service is on the drawing board for late 2026.

After the success of Top Gear, Formula 1: Drive to Survive and The Grand Tour, and automotive and car enthusiast channels proliferating on YouTube and other social platforms, Driven will invite content creators to be co-owners of their content should it debut exclusively on the planned streaming platform.

“Our goal is to reshape how niche audiences experience content, conversation, and culture, minimizing industry noise and barriers in favor of authenticity, ownership, and connection,” Driven CEO George said in a statement. “Driven isn’t about competing with traditional media. It’s about uniting the best of it. We’re building a platform that solves distribution challenges for creators, brands, and audiences, while keeping authenticity and audience top of mind.”

Why the Galaxy A34 Is Starting to Show Its Age

Driven will also be backed by Tom Lofthouse, former vp of multiplatform content for Warner Bros. Discovery, bringing on board influencers and creators to launch new series in his position as chief content officer for the streamer.

Emelia Hartford, who is also a race car driver and custom car builder, added in her own statement: “Driven will give creators and talent more autonomy, and will do so in a way that allows them to give their fans exactly the kind of content they want – instead of serving an algorithm.”