Cardinals Jerseys Tonight: Arizona Debuts New “Rivalries” Look on Thursday Night Football

The Arizona Cardinals will debut their new Nike “Rivalries” uniforms tonight, September 25, 2025, against the Seattle Seahawks on Thursday Night Football. The game kicks off at 8:15 p.m. ET on Amazon Prime, marking the first appearance of the highly anticipated look.

The special edition jerseys bring a fresh identity to the Cardinals’ lineup. Fans have been waiting to see these uniforms in action since the team teased the design earlier this week. The look is part of a larger league-wide rollout aimed at showcasing team heritage and rivalry spirit.

Inside the Cardinals Jerseys Tonight and Their Design

The “Rivalries” uniforms feature a sand-colored base with a subtle texture pattern across the helmets, jerseys and pants. This design takes inspiration from Oregon’s speckled eggshell football look. Each sleeve sports a new logo that combines Arizona’s state outline with elements of the state flag. A copper accent color adds a desert-inspired touch, showing up in the beak of the team’s primary logo, jersey numbers and pant stripes.

The helmet design is also new. The Cardinals added a red facemask and a modified main logo on the back, inspired by the Pyrrhuloxia — a desert cardinal. It’s the first time since 1957 that Arizona will wear something other than its traditional white or black alternate helmets. According to reports shared by outlets such as the Associated Press, the team now joins eight other NFL franchises with three helmet shells in rotation.

The “Rivalries” program is the NFL’s biggest coordinated uniform project since the Color Rush era (2015–2017). It launched this year with AFC East and NFC West teams, with more divisions joining in 2026, 2027 and 2028. Each team is expected to wear its Rivalries design once per season but keep it in the rotation for three years, allowing matchups to vary each season.

Tonight’s field at State Farm Stadium also matches the new identity. The Cardinals painted a bold midfield logo featuring their updated bird mark and added end zones with red and yellow sun rays — complete with a copper gradient to mirror the new helmet beak. This visual refresh signals a modern era for the franchise while celebrating its Arizona roots.

Fan Reactions and Broader Impact

Fans have shared excitement on social media since the first images surfaced. Many praised the desert tones and unique helmet details. Some compared the look to MLB’s City Connect and the NBA’s City Edition programs, noting the NFL’s growing push for fresh, marketable alternate gear.

Merchandise sales could rise as collectors look to grab the first edition of this three-year uniform cycle. For Arizona, the change brings renewed brand buzz ahead of a prime-time divisional clash. Uniform experts say the “Rivalries” initiative may become a key merchandising tool for the league, driving fan engagement and jersey sales each season.

The Arizona Cardinals’ Rivalries uniforms make their on-field debut tonight, giving fans a fresh visual experience and marking the next chapter in NFL alternate gear evolution.

FYI (keeping you in the loop)-

Q1: What time will the Cardinals wear the new jerseys tonight?

The game kicks off at 8:15 p.m. ET on Amazon Prime against the Seattle Seahawks.

Q2: How often will the Cardinals wear the Rivalries uniforms?

They are expected to wear them once this season, but the look will stay in rotation for three years.

Q3: Are other NFL teams part of the Rivalries series?

Yes. AFC East and NFC West teams launched in 2025, with other divisions joining through 2028.

Q4: What makes the Cardinals’ Rivalries uniform unique?

The sand color, copper details, new desert cardinal logo and matching field design set it apart.

Q5: Is this the first time the Cardinals changed helmets recently?

Yes. It’s the first non-white or black alternate helmet since 1957, adding to their three-shell rotation.