Channel 4 Appoints Sky Veteran Priya Dogra as New Chief Executive

U.K. public broadcaster Channel 4 has named Priya Dogra as its new Chief Executive Officer. She will succeed Alex Mahon, who stepped down earlier this year. Dogra is currently an executive at Comcast-owned Sky.Her appointment marks a significant leadership change for the broadcaster. According to Reuters, the search for a new CEO was highly competitive. Dogra will officially begin her role in March 2025.

Dogra Brings Deep Industry Experience to Channel 4 Role

Priya Dogra joins Channel 4 from Sky, where she served as Chief Advertising, Group Data, and New Revenue Officer. She joined Sky just last summer. Before that, she spent 14 years at Warner Bros. Discovery and its predecessor companies.Her final role there was President and Managing Director for the EMEA region. This experience gives her extensive knowledge of commercial growth and digital strategy. Channel 4 Chair Geoff Cooper praised her as a visionary leader with a formidable intellect.The selection process also included internal candidate Jonathan Allan. Allan, the current COO and interim CEO, was a finalist for the permanent position. He will remain as interim leader until Dogra takes over in March.

Leadership Shift Guides Broadcaster Through Digital Transformation

Dogra’s arrival comes during a pivotal period for Channel 4. The broadcaster is executing a major five-year strategy to become a digital-first public service streamer by 2030. This plan includes significant organizational restructuring and a focus on owned intellectual property.A key recent change is the new ability to produce content in-house. For decades, Channel 4 commissioned all shows from independent producers. The U.K.’s Media Act 2024 removed this restriction, opening new commercial avenues.The broadcaster’s strategy also involves moving more roles outside London and consolidating its linear channel portfolio. Dogra stated she views joining Channel 4 as a genuine privilege. She aims to deepen its connection with audiences across every platform.

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Priya Dogra’s appointment as the new Channel 4 CEO signals a firm commitment to navigating the complex digital media landscape. Her background in driving commercial and digital growth will be crucial for the broadcaster’s future. The leadership change aims to secure Channel 4’s vital public service mission for the streaming era.

Thought you’d like to know

Who is Priya Dogra?

Priya Dogra is a media executive recently at Sky. She previously worked at Warner Bros. Discovery for 14 years, most recently as President for the EMEA region.

When does the new Channel 4 CEO start?

Priya Dogra will officially begin her role as Channel 4’s Chief Executive in March 2025. Current COO Jonathan Allan will continue as interim CEO until then.

What is Channel 4’s new strategy?

Channel 4 aims to become a digital-first public service streamer by 2030. Its plan includes in-house production, a new creative investment fund, and moving more jobs outside London.

Why is Channel 4 moving into in-house production?

A change in U.K. media law removed the restriction that forced Channel 4 to commission externally. This allows the broadcaster to own more intellectual property and explore new revenue streams.

Who was the previous Channel 4 CEO?

Alex Mahon was the previous Chief Executive of Channel 4. She stepped down after eight years in the role, leading the search for her successor.