ChatGPT Adds AI Shopping Feature for Holiday Shopping

OpenAI has launched a new shopping research feature for ChatGPT. The tool helps users find and compare products. It is available now for logged-in users across all plans.

This launch comes just in time for the busy holiday shopping season. The feature aims to simplify complex purchasing decisions. It builds detailed buyer guides by scanning the internet for current information.

How the New AI Shopping Assistant Works

You can activate the tool by asking a shopping question. ChatGPT will then automatically suggest starting a research session. Alternatively, users can select “shopping research” from the “+” menu.

The AI asks clarifying questions to understand your needs. It researches deeply across the web and reviews quality sources. According to Reuters, this includes comparing products, constraints, and trade-offs.

A visual interface opens for the research session. Users can provide feedback to guide the AI’s focus. This process creates a personalized guide for the shopper.

Targeted Product Categories and Future Purchases

The feature excels in detail-heavy shopping areas. Key categories include electronics, beauty, and home and garden. It also covers kitchen appliances and sports and outdoor gear.

For now, users must click out to a retailer’s site to complete a purchase. Future integration with Instant Checkout will allow purchases within ChatGPT. This will streamline the buying process further.

OpenAI is offering nearly unlimited usage to simplify holiday shopping. The rollout is happening for Free, Plus, Go, and Pro users. This makes advanced AI shopping assistance widely accessible.

The new ChatGPT shopping research feature marks a significant step in AI-powered commerce. This tool directly assists consumers with complex purchasing decisions. It leverages real-time data to create a truly modern shopping experience.

Info at your fingertips

How do I start using the shopping research feature?

Simply ask ChatGPT a shopping-related question. The AI will suggest starting a research session. You can also manually select it from the “+” menu.

What can I shop for with this tool?

It works best for detail-heavy categories like electronics and home goods. The feature is also strong for beauty products and kitchen appliances. It covers sports and outdoor gear as well.

Can I buy products directly inside ChatGPT?

Not immediately. You currently click through to the retailer’s website. Future Instant Checkout integration will allow in-chat purchases.

Is there a cost to use shopping research?

The feature is available to all logged-in users. This includes those on the free ChatGPT plan. OpenAI is promoting nearly unlimited use for the holidays.

How does ChatGPT get its product information?

The AI researches deeply across the internet. It reviews quality sources for up-to-date data. It also uses context from your prior conversations.