How ChatGPT’s Shopping Agent Is Simplifying Online Purchases

OpenAI has launched a new “Instant Checkout” feature for ChatGPT. This allows users to buy products directly within the AI chatbot. The feature is now rolling out to users in the United States.

This move marks a significant shift from ChatGPT being a research assistant to a commercial agent. It fundamentally changes how users can interact with the AI for everyday tasks like shopping.

How the Agentic Shopping Experience Works

The process is designed for simplicity. A user can ask ChatGPT for a product recommendation. The AI will then display organic product cards from supported retailers.

When a user finds what they want, they simply tap a new “Buy” button. According to OpenAI, its ChatGPT Agent then handles the entire checkout process. This eliminates the need for manual form filling on external websites.

The technology is powered by the Agentic Commerce Protocol. This system was co-developed by OpenAI and the payments giant Stripe. It securely manages payment and shipping details stored in user accounts.

The Broader Impact on E-commerce and AI

This development positions ChatGPT as a direct gateway for online retailers. Major partners already include Etsy, with millions of Shopify merchants coming soon. Well-known brands like Glossier and SKIMS will be available through the platform.

For consumers, it promises a more seamless shopping experience. The service is free for users and does not inflate product prices. OpenAI confirms product results are organic and unsponsored, ranked purely on relevance to a query.

The introduction of agentic shopping solidifies ChatGPT’s role not just as an information tool, but as an active participant in daily commerce. This new ChatGPT shopping capability could redefine how we discover and purchase goods online, making the AI a central hub for more than just conversation.

Info at your fingertips

How do I pay for items in ChatGPT?

The system uses payment information you have securely stored with OpenAI. The Instant Checkout feature, powered by Stripe, processes the transaction automatically when you confirm a purchase.

Which stores can I shop from?

Currently, you can shop from Etsy within the ChatGPT app. Support for millions of Shopify merchants, including brands like Spanx and Vuori, is coming soon.

Is this feature available worldwide?

No, the Instant Checkout feature is initially available only to ChatGPT users in the United States. OpenAI has not yet announced an international rollout timeline.

Can I buy more than one item at a time?

Not currently. The feature currently supports single-item purchases only. OpenAI has indicated that multi-item cart functionality is a planned future enhancement.

Are the product recommendations ads?

No. OpenAI states that all product results are organic and unsponsored. They are ranked purely on their relevance to the user’s original search query within ChatGPT.