The line between global pop sensation and die-hard NFL fan has been utterly erased, and the Kansas City Chiefs’ social media team has the proof. A week after Taylor Swift’s memorable appearance on the “New Heights” podcast with Travis Kelce and his brother Jason, the excitement is still generating viral moments, culminating in an official team post that has fans ecstatic. The clip centers on Swift’s passionate reaction to the Chiefs’ strategic draft move, showcasing her deep integration into the team’s culture and thrilling its massive fanbase.
How is Taylor Swift influencing NFL fan engagement?
Swift’s influence on the NFL and the Chiefs’ brand is a case study in modern celebrity crossover. Her genuine fandom, particularly her enthusiastic support for boyfriend Travis Kelce, has brought an unprecedented wave of new viewers and media attention to the sport. This was never more evident than during her podcast reveal about wide receiver Xavier Worthy.
On the episode, Swift recounted her unrestrained joy when she learned the Chiefs had drafted the speedster. “I became like a person who was running through the halls of my house screaming, ‘We drafted Xavier Worthy,’” she admitted. “I was screeching. I couldn’t believe it. I was freaking out.” Her use of “we” was a telling detail, instantly endearing her to the Chiefs Kingdom and demonstrating she sees herself as part of the team’s fabric. Kelce’s own reaction, as reported by the Hindustan Times on August 20, 2025, was one of amused surprise, checking to confirm her news was accurate.
The Chiefs’ Official Seal of Approval
The organization itself leaned into the viral moment, solidifying Swift’s status as an honorary member of the team. The official Kansas City Chiefs social media account shared the podcast clip alongside a video of Worthy himself reacting to Swift’s comments. In his response, the rookie displayed a mix of awe and excitement. “That’s crazy. I ain’t gonna lie, she’s the biggest pop star in this generation, so it’s crazy to have somebody running around the house screaming, ‘We drafted you.’ That’s tight. That’s what’s up,” Worthy said.
The Chiefs’ caption, “Taylor was all of us,” perfectly captured the collective sentiment of the fanbase, officially bridging the gap between the superstar’s experience and that of every cheering household in Kansas City. This strategic engagement demonstrates how sports franchises are leveraging cultural moments to boost their digital presence and connect with fans on a more personal level.
A Unified Fanbase Reacts Online
The internet’s response was immediate and overwhelmingly positive, with comments flooding in from both Swifties and football enthusiasts. One fan declared her the “Princess of the Chiefs Kingdom,” while others praised the team’s social media team for delivering the highly-anticipated content. “Chiefs social team did NOT disappoint. I’ve wanted to see his reaction ever since the pod dropped,” one user shared, as noted in the original report. Another comment highlighted the universal excitement: “I didn’t run around the house, but I literally screamed it and scared my dogs. I was so flippin’ happy!”
The moment also resonated with Worthy’s college supporters, with a fan noting, “This Swiftie/Longhorn Alumni was super excited too.” The rookie, who joined the Chiefs from the Buffalo Bills via a draft-day trade, had an impressive first year, recording 59 receptions, 638 receiving yards, and six receiving touchdowns in 17 games, according to statistics from Athlon Sports.
This viral exchange underscores a powerful new reality in sports: when a cultural titan like Taylor Swift authentically embraces a team, the resulting surge in engagement, media coverage, and pure fan joy is undeniable. The Chiefs’ decision to highlight this connection proves they understand the immense value of this unique partnership, turning a draft-day decision into a shared celebration for millions. Keep an eye on the Chiefs’ social channels for more moments where pop culture and football brilliantly collide.
Must Know
What did Taylor Swift say about Xavier Worthy?
On the “New Heights” podcast, Taylor Swift expressed extreme excitement about the Kansas City Chiefs drafting Xavier Worthy. She said she was “running through the halls of my house screaming, ‘We drafted Xavier Worthy,'” and described herself as “screeching” and “freaking out” with joy.
How did Xavier Worthy react to Taylor Swift’s comments?
In a video shared by the Chiefs, Xavier Worthy reacted with awe and appreciation. He called it “crazy” and “tight” that the biggest pop star of a generation was so excited about his drafting, acknowledging it was a significant and cool moment.
What were Xavier Worthy’s stats his rookie year?
In his rookie season, prior to joining the Chiefs, Xavier Worthy recorded 59 receptions for 638 receiving yards and scored six receiving touchdowns, according to a report by Athlon Sports.
Why is Taylor Swift’s connection to the Chiefs significant?
Taylor Swift’s relationship with Travis Kelce and her genuine fandom have brought a massive new audience to the NFL and the Chiefs. Her engagement drives immense media coverage and fan interaction, significantly boosting the team’s profile and commercial appeal.
Did the Kansas City Chiefs officially comment on the podcast?
Yes, the official Kansas City Chiefs social media account shared the clip of Swift’s comments alongside Worthy’s reaction. They captioned the post “Taylor was all of us,” officially endorsing and celebrating her excitement as a reflection of the entire fanbase.
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