Cinema Advertising Platform Transforms with Major Cloud Migration

Screenvision Media has modernized its core business systems. The cinema advertising leader migrated to Microsoft Azure and Oracle Cloud Infrastructure. This move aims to enhance platform resilience and data protection. It also future-proofs its services for advertisers and theater partners.

The initiative is part of a 15-year partnership with Cintra. This firm provides Oracle-specialized managed services. The migration is a strategic step for the cinema advertising platform. It is designed to handle increasing digital demands.

Why This Cinema Advertising Platform Upgrade Matters

The cloud migration significantly boosts system performance. It improves reliability for national advertising campaigns. This ensures ads are delivered seamlessly to theaters across the country.

According to Reuters, cloud infrastructure investments are rising industry-wide. Screenvision’s move aligns with this trend. The new architecture supports real-time analytics and reporting. Advertisers can now access campaign data faster than before.

The upgrade also strengthens cybersecurity measures. This is crucial for protecting sensitive client information. The platform now offers more robust disaster recovery options.

Long-Term Benefits for the Advertising Industry

This technological shift offers greater scalability. The platform can now handle larger, more complex campaigns. This provides more flexibility for brands planning their media buys.

Theater partners also benefit from the modernization. They gain access to a more stable and efficient system. This enhances the overall audience experience before the film begins.

The move underscores the vitality of the cinema advertising sector. Despite digital competition, the big screen remains a powerful medium. Advertisers value the captive, engaged audience that movies deliver.

This cloud migration solidifies the platform’s market position. The enhanced cinema advertising platform is now more powerful. It is ready for the future of digital media.

Dropping this nugget your way

What is Screenvision Media?

Screenvision Media is a leading cinema advertising network. It operates in thousands of movie theaters across the United States. The company connects brands with captive audiences.

Why did they migrate to the cloud?

The migration improves system reliability and data security. It also allows for better scalability and faster data analytics. This benefits both advertisers and theater partners.

What does this mean for advertisers?

Advertisers get a more robust and efficient platform. They can expect enhanced campaign performance and more detailed reporting. This makes cinema advertising a more attractive option.

How does this affect movie theaters?

Theaters benefit from a more stable and modernized system. This ensures a smoother pre-show experience for their guests. It also supports a valuable revenue stream.

Which cloud providers are they using?

Screenvision Media migrated to Microsoft Azure and Oracle Cloud Infrastructure. This dual approach leverages the strengths of both major cloud platforms. The project was managed with Cintra.

Is cinema advertising still effective?

Yes, cinema advertising reaches a highly engaged audience. Moviegoers cannot skip ads on the big screen. This makes it a unique and valuable medium for brands.

Trusted Sources: Reuters, Boxoffice Pro, Microsoft Azure, Oracle Cloud Infrastructure.