CINITY Expands in Spain: Odeon Multicines Adds Six New High-Tech Screens for Avatar 2

Odeon Multicines is installing six new CINITY Cinema Systems across Spain. The move is part of a two-year deal with GDC Technology and China Film Technology Co. This brings the total number of CINITY screens in the chain to twelve.

The installations are timed for the release of *Avatar: Fire and Ash*. Reports confirm these venues will be the only ones in Spain to show the film in its native premium format.

Premium Tech for a Premium Experience

The new systems will be placed in premium large format auditoriums. They will feature Christie laser projection and GDC’s media servers. Three locations will also get ultra-high gain cinema screens.

The CINITY format combines several advanced technologies. It offers 4K resolution, high frame rates, and immersive sound. This creates a notably brighter and more vivid image for moviegoers.

The expansion solidifies Odeon Multicines’ technological lead in the region. It offers an exclusive viewing option for major blockbusters. This is a significant upgrade from standard digital projection.

A Strategic Move for the Future of Cinema

This partnership highlights a push towards premium formats in exhibition. Chains are investing in technology to draw audiences back. The exclusive capability for *Avatar 2* is a major selling point.

For Spanish audiences, it means more access to top-tier viewing. The installations are in key cities like Cádiz and Vizcaya. It elevates the standard of the cinematic experience nationwide.

The deal reflects confidence in the high-end market segment. Industry analysts see such investments as crucial for growth. It sets a new benchmark for visual quality in European cinemas.

The expansion of CINITY cinema systems in Spain marks a pivotal investment in premium entertainment. It ensures audiences can experience major films like *Avatar: Fire and Ash* as intended. This technological leap forward redefines the modern movie-going experience.

Thought you’d like to know

What is the CINITY Cinema System?

The CINITY system is a premium cinema format. It combines 4K, high frame rate, laser projection, and immersive sound. It is designed to deliver the clearest and brightest image possible.

Why is this important for *Avatar: Fire and Ash*?

The film was mastered in a special 4K 3D high-frame-rate format. According to industry reports, CINITY systems are the only ones in Spain that can play this version natively. This offers the most authentic viewing experience.

Where in Spain are the new systems being installed?

The six new systems are going to theaters in Tres Cantos, Alcalá Norte, Vilanova, Vizcaya, Burgos, and Cádiz. They join six existing CINITY locations installed in 2023.

How does this benefit moviegoers?

Moviegoers get a dramatically improved picture with smoother motion and richer colors. The sound is more immersive. It represents the highest quality presentation currently available in commercial cinemas.

Who developed the CINITY technology?

The system was developed by China Film Technology in partnership with Christie and GDC Technology. It represents a collaboration between major players in cinema projection and server technology.