Cirque du Soleil Appoints Veteran Mark Cornell as New CEO to Lead Next Creative Chapter

Cirque du Soleil has named a new chief executive. The global entertainment giant announced Mark Cornell as its new President and CEO. He will start in the role on November 17, 2025.

The move signals a new era for the Montreal-based circus troupe. Cornell succeeds Daniel Lamarre, who has served as interim CEO since April.

From Luxury Brands to The Big Top

Mark Cornell brings a unique mix of experience. His most recent role was CEO of ATG Entertainment, a major live theater operator. That company runs venues in London’s West End and on Broadway.

Before that, Cornell held top roles at prestigious consumer brands. He led Moët Hennessy USA and Sotheby’s Europe. He was also president of Krug Champagne.

This deep background in luxury and live performance is seen as a major asset. According to Reuters, the board believes his expertise is ideal for the brand’s future.

Steering a Post-Pandemic Powerhouse

The leadership change comes as Cirque du Soleil continues its strong recovery. The company’s global shows were devastated by the COVID-19 pandemic shutdowns. It has since rebuilt its operations and brand worldwide.

Daniel Lamarre, the outgoing interim CEO, will remain with the company. He shifts to the role of executive vice-chairman of the board. His new focus will be on business development.

Board co-chairs Gabriel de Alba and Jim Murren praised Cornell’s leadership. They stated his arrival is a key step in strengthening the company’s global reach.

Cornell expressed his honor in joining the iconic brand. He highlighted his long-time admiration for Cirque du Soleil’s creativity and its power to connect cultures.

This CEO appointment places a seasoned luxury and live events leader at the helm of Cirque du Soleil. The company is betting on his unique vision for its ambitious next act.

Thought you’d like to know

Who is Cirque du Soleil’s new CEO?

Mark Cornell is the new President and CEO. He was most recently the CEO of ATG Entertainment, a major live theater operator in London and New York.

Why was Mark Cornell chosen for the role?

The board cited his bold leadership and operational excellence. His deep experience in luxury brands and live entertainment is seen as perfect for growing the global Cirque du Soleil brand.

When does the new CEO start?

Mark Cornell officially begins his role on November 17, 2025. He will relocate to Montreal, where Cirque du Soleil is headquartered.

What happened to the previous CEO?

Daniel Lamarre, who served as CEO for nearly 20 years until 2021, stepped in as interim CEO in April 2025. He is now moving to the role of executive vice-chairman of the board.

How did the pandemic affect Cirque du Soleil?

The pandemic caused a global shutdown of all its live shows. The company has spent recent years rebuilding its brand and successfully reopening its performances worldwide.