Compare Wix vs Squarespace for SEO: Which Builder Ranks Better?

Choosing the right website builder goes beyond looks—if your site doesn’t rank, it won’t reach your audience. In 2025, entrepreneurs and small businesses are focusing heavily on SEO to drive traffic and conversions. So the big question remains: compare Wix vs Squarespace for SEO—which one really gives you a better shot at ranking high on Google?

Compare Wix vs Squarespace for SEO: Key Feature Breakdown

Let’s dive into the SEO capabilities that matter most when we compare Wix vs Squarespace for SEO:

• Page Speed: Wix has improved performance with its new Turbo framework, but Squarespace still has a slight edge in raw speed and lightweight code.
• Mobile Optimization: Both offer responsive designs, but Squarespace’s templates adapt better on mobile devices out of the box.
• SEO Tools: Wix provides a built-in SEO Wiz, meta tag editing, canonical tags, and 301 redirects. Squarespace supports all standard SEO tools but lacks an AI-guided assistant.
• URL Structure: Squarespace uses cleaner URLs (without query strings), which can be better for SEO. Wix allows URL customization, but older versions had issues with hashbangs.
• Blogging & Content Marketing: Wix’s editor is more flexible for blog formatting, but Squarespace has superior schema integration and AMP support.

Technical SEO and Backend Control

Squarespace wins in structured data support, allowing better indexing for recipes, products, and events. It also enables easier sitemap submissions and integrations with Google Search Console.

Wix, however, gives more granular control over on-page SEO like alt text, title tags, and Open Graph data. For beginners, Wix’s SEO Wiz helps streamline setup with step-by-step guidance.

Wix now supports dynamic pages with data collections—useful for large content sites. Squarespace is slightly more limited in this area unless custom-coded.

According to Google’s SEO Starter Guide, factors like crawlability, structured content, and fast load times play a major role in ranking performance.

Looking for more website tips? Explore our insights on website SEO and digital presence.

If you want a quick setup with more SEO guidance, Wix is great. But for advanced users focusing on performance and structured content, Squarespace ranks slightly better.

FAQs

Which builder is better for blogging SEO?

Squarespace offers better AMP support and schema for blog content, while Wix has a more flexible editor for formatting.

Can I use Google Analytics and Search Console with both?

Yes, both platforms support integration with Google’s tools including Analytics and GSC.

Which platform has better mobile optimization?

Squarespace templates are more mobile-responsive by default, giving it a slight edge.

Is Wix SEO Wiz useful for beginners?

Yes, it’s a step-by-step SEO guide that helps new users set up meta tags, sitemaps, and keyword targets.

Does either support advanced SEO settings?

Wix offers deeper page-level SEO control; Squarespace excels in structured data and clean URLs.