The iconic Dallas Cowboys Cheerleaders are celebrated in a lavish new coffee table book. Titled “America’s Sweethearts,” the collection launches in November 2025. It chronicles over fifty years of the squad’s history through stunning photography.

This release marks a historic first for the world-famous dance team. Luxury publisher Assouline is producing the high-end volume. It arrives amid peak popularity for the cheerleaders, fueled by a hit Netflix documentary series.
A Cultural Icon Finally Gets the Premium Treatment
The Dallas Cowboys Cheerleaders have never had a dedicated book of this scale before. Their influence extends far beyond the football field into global pop culture. According to Dallas News, the book captures their journey from the 1972 debut to today.
It features over 200 photos spread across 264 glossy pages. The images show everything from early rehearsals to modern game-day glamour. This visual history highlights their evolution as entertainers and athletes.
The timing connects with their massive current cultural footprint. Their story is displayed at the Smithsonian. Their uniform is preserved as a piece of American history.
Luxury Editions Cater to Fans and Collectors Alike
Publisher Assouline is known for its exquisite art and fashion books. They are applying that same luxury standard to this cheerleading history. Two distinct editions will be available for purchase.
The classic edition is priced at $120. It contains the full photographic collection and narrative. The ultimate edition is a handcrafted masterpiece costing $1,400.
This premium version includes special design details like a star patch. It is designed as a showpiece for serious collectors and superfans. The pricing strategy makes the history accessible while offering a true luxury item.
Thought you’d like to know
What is included in the Dallas Cowboys Cheerleaders book?
The book includes over 200 photos spanning six decades. It also features written contributions from insiders like director Kelli Finglass. The collection covers uniforms, behind-the-scenes moments, and public performances.
How much does the cheerleaders’ coffee table book cost?
The standard classic edition retails for $120. A special handcrafted ultimate edition is priced at $1,400. It is available for pre-order ahead of the November 2025 release.
Why is this book significant for the DCC?
This is the first major luxury publication dedicated to the squad’s history. It formalizes their cultural impact in a tangible, collectible format. The book arrives as public interest in the team reaches a new high.
Who wrote the text for the America’s Sweethearts book?
The text was written by veteran Dallas Cowboys sideline reporter Kristi Scales. An introduction was provided by Charlotte Jones, daughter of the team’s owner. Stories from directors Kelli Finglass and Judy Trammell are also featured.
The new Dallas Cowboys Cheerleaders book solidifies their legendary status in American sports and entertainment. This long-awaited tribute offers fans a permanent piece of the squad’s dazzling legacy. It ensures their story continues to inspire for generations to come.
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