Discord Launches In-Game Purchases for Marvel Rivals Ahead of Potential IPO

Discord is launching new commerce tools directly on its platform. The company announced the features on Tuesday. It allows users to buy digital game items without leaving the app.This move comes as Discord reportedly eyes an initial public offering. The new tools offer a fresh revenue stream for both Discord and game developers.

Marvel Rivals Takes the Lead for New Shop Feature

The first partner for the new shop is Marvel Rivals. The game has a massive Discord community of over four million members. Its official server now hosts a dedicated store page.Players can buy bundles, costumes, and emotes there. This direct integration aims to keep users engaged within Discord’s ecosystem. According to a report from TechCrunch, Marvel Rivals saw huge initial success, attracting 10 million players in just three days last year.The feature also simplifies gift-giving. Users can create wishlists for in-game items. Friends can then purchase those items as gifts and send them via direct message.

New Revenue Stream for a Platform Eyeing Wall Street

For Discord, this is a clear play for diversification. The platform is widely used by gamers for communication. Adding a commerce layer could significantly boost its business model ahead of a potential IPO.The shop is currently limited to the desktop app. It is available in the U.S., Canada, the U.K., Ireland, and Oceania. Discord may expand to more regions and currencies in the future.This strategic launch provides developers with a new sales channel. It lets them reach players beyond their own game stores. The upcoming holiday season makes the timing ideal for gift-focused features.

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The introduction of direct in-game purchases marks a pivotal shift for Discord as it builds a more robust financial foundation. This new commerce feature could reshape how players interact with their favorite games and communities.

Info at your fingertips

Q1: Which game is first for Discord’s new shop?

The first game is Marvel Rivals. Its official Discord server now has a store page. Players can buy costumes, emotes, and bundles directly there.

Q2: Can I send gifts using this new feature?

Yes, you can. Users can create a wishlist of in-game items. Friends can then buy items from that list and send them as a gift through a direct message.

Q3: Where is the shop feature available?

It is only on the Discord desktop app right now. The shop is available in the U.S., Canada, the U.K., Ireland, and Oceania. Support for more regions may come later.

Q4: Why is Discord adding a shop now?

The company is likely preparing for a future IPO. Adding commerce creates a new, important revenue stream. It also helps game developers sell directly to a large community.

Q5: Do I need a Marvel Rivals account to buy a gift?

No, you do not. You can purchase an in-game item as a gift for a friend even if you don’t play the game yourself. The gift is sent via Discord DM