Disney+ App Redesign Rolls Out with Major Navigation Overhaul

A newly redesigned Disney+ app is now launching. It is available first on Samsung TVs and Smart Monitors in the United States. This update introduces a unified navigation bar.

The change allows users to browse Disney+, Hulu, and ESPN content in one place. This follows the company’s broader strategy to integrate its streaming services.

New Horizontal Navigation and Live TV Integration

The top of the app now features a horizontal navigation bar. This bar lets you switch between Disney+, Hulu, and ESPN content hubs. A new ‘Recommendations’ tab uses a fresh algorithm to suggest shows.

A vertical sidebar provides access to live TV streams. This integrates Hulu’s live television service directly into the main interface. According to Reuters, this creates a more cohesive viewing experience.

The design shift emphasizes large artwork for titles. This visual update brings it in line with competitors like Netflix and Prime Video. The goal is to make content discovery simpler and more visually engaging.

Broader Rebranding and Market Strategy

This app overhaul is part of a larger corporate repositioning. Outside the USA, the Disney+ app is rebranding its Star section to Hulu. This creates a consistent global brand identity for its general entertainment content.

The update arrives shortly after a recent price increase for two Disney+ subscription tiers. It represents an effort to add more value for subscribers by consolidating services. The integration aims to retain users within the Disney ecosystem.

For Samsung TV owners, this follows the recent addition of HDR10+ support on Disney+. These cumulative improvements enhance the platform’s appeal on Samsung’s display technology. The company is clearly focusing on strategic hardware partnerships.

The Disney+ app redesign marks a significant step in the streaming wars. This unified platform strategy could reshape user habits. The full impact of this integration will become clear in the coming months.

Info at your fingertips

What is the main feature of the new Disney+ app?

The key feature is a new horizontal navigation bar. It combines content from Disney+, Hulu, and ESPN into a single interface. This makes switching between services seamless.

Is the new Disney+ app available on all devices?

The initial rollout is for Samsung TVs and Smart Monitors in the USA. A wider release to other platforms and regions is expected to follow in the near future.

Does the update include live television?

Yes, the redesigned app integrates Hulu’s live TV service. You can access live channels through a vertical navigation menu. This brings live and on-demand content together.

Has the visual design of Disney+ changed?

The new design focuses on larger artwork for movies and shows. This approach is similar to Netflix and Amazon Prime Video. It aims to improve the visual appeal and content discovery.

Why is Disney combining its apps?

Combining services creates a more powerful and sticky streaming bundle. It offers greater value to subscribers after recent price hikes. This strategy helps compete against other streaming giants.