Eminem Joins Rock Legend Jack White for Historic Lions Thanksgiving Halftime Show

Detroit music icons Eminem and Jack White delivered a stunning surprise collaboration. The moment happened during the Detroit Lions’ Thanksgiving halftime show at Ford Field. The performance electrified the national holiday audience on Thursday, November 27.

Jack White was the official headliner for the annual event. Eminem, serving as an executive producer, made a surprise appearance to perform his hit “Til I Collapse.” The collaboration capped an incredible month for White, who was inducted into the Rock & Roll Hall of Fame earlier in November.

A Powerful Moment for the Hometown Crowd

The surprise was perfectly executed. Jack White was midway through his high-energy set when Eminem emerged on stage. The Ford Field crowd of thousands erupted as the two Detroit natives launched into the collaborative performance.

According to the Detroit Free Press, the chemistry between the artists was immediate. Their joint performance created one of the most memorable moments in the history of the Lions’ storied Thanksgiving tradition. It showcased the city’s diverse musical legacy on a national stage.

This was Jack White’s first-ever performance at Ford Field. For Eminem, it was a powerful display of his new behind-the-scenes role shaping the event’s future.

Behind the Scenes: Eminem’s Executive Producer Role

The surprise was made possible by a recent business deal. Eminem and his manager, Paul Rosenberg, were named executive producers of the Lions Thanksgiving halftime show in mid-November. Their contract runs through the 2027 season.

This role gives the hip-hop superstar significant creative control. He is directly involved in selecting performers and planning the show’s production. His surprise appearance with Jack White demonstrated his commitment to creating must-see television.

Reporting from Sporting News confirms Eminem is a lifelong, passionate Lions fan. His new role merges his love for the team with his unparalleled influence in the music industry. The goal is to elevate the holiday broadcast for fans everywhere.

The historic Eminem Jack White halftime show has reset expectations for Detroit’s Thanksgiving tradition, proving the city’s musical power is stronger than ever.

Thought you’d like to know

Q1: What song did Eminem and Jack White perform together?

The duo performed Eminem’s hit “Til I Collapse.” The high-energy track from his 2002 album was a perfect fit for the electric stadium atmosphere at Ford Field.

Q2: Why was Jack White’s performance significant in 2025?

Jack White was inducted into the Rock & Roll Hall of Fame with The White Stripes on November 8, 2025. The halftime show served as a triumphant hometown celebration of that career-defining honor.

Q3: How long is Eminem’s deal with the Lions halftime show?

Eminem’s contract as an executive producer runs through the 2027 NFL season. This means he will help produce the Thanksgiving show for the next three years.

Q4: Have Eminem and Jack White collaborated before?

Yes. The two previously shared the stage at the Michigan Central Station reopening concert in Detroit in June 2024. They performed alongside other legends like Diana Ross for that historic event.

Q5: Who headlines the Lions Thanksgiving halftime show next?

It has not been announced. With Eminem and Paul Rosenberg now leading production, fans can anticipate major announcements as the 2026 holiday game approaches.