Emma Stone’s New Film Demands Bald Audience for Exclusive Screening

A Los Angeles film screening is requiring attendees to go bald. The event is for Yorgos Lanthimos’ upcoming movie, Bugonia. It will be held at the Culver Theater on Monday. Participants must have their heads shaved to match the look of star Emma Stone’s character.

According to event promoter DoLA, a barber will be on-site for those needing a shave. The screening is first-come, first-served and restricted to adults. Part of the event will be filmed for promotional purposes.

Stone’s Personal Connection to the Drastic Haircut

Emma Stone plays a powerful CEO in the new film. Her character is kidnapped and accused of being an alien. Shaving her head was a key part of her transformation for the role.

The actress has spoken about the personal significance of the haircut. She told Vogue she initially burst into tears. The act reminded her of her mother, who shaved her head during cancer treatment. Stone later called the experience liberating.

A Growing Trend in Immersive Film Marketing

This unconventional screening is part of a broader marketing strategy. It aims to create a unique, shared experience for the audience. Reuters has noted a rise in such immersive promotional events for major film releases.

The tactic generates significant social media buzz. It directly connects the audience to the protagonist’s journey. This builds anticipation ahead of the film’s wide release in October.

The Bugonia head-shaving event underscores the extreme measures used for cinematic immersion. It highlights the unique collaboration between Emma Stone and director Yorgos Lanthimos. This bold move is setting a new precedent for movie promotions.

Dropping this nugget your way-

Q1: Do I have to shave my head to attend the screening?

Yes, entry is strictly limited to bald attendees. A barber will be available on-site for those who need a shave before the film begins.

Q2: What is the movie Bugonia about?

The film stars Emma Stone as a powerful CEO. Her character is kidnapped and accused of being an alien. The story follows her subsequent ordeal.

Q3: Where and when is the special screening?

It is scheduled for Monday at the Culver Theater in Los Angeles. The barber service starts at 6 p.m., with the screening beginning at 8 p.m.

Q4: Will the head-shaving be filmed?

Yes, the event organizers have confirmed that parts of the evening will be recorded. This footage may be used for future promotional content.

Q5: Why did Emma Stone shave her head for the role?

It was a required physical transformation for her character. Stone has said the experience was emotionally charged due to her mother’s own history with head shaving during cancer treatment.