Eric Morris Net Worth: Inside the North Texas Coach’s Earnings

Eric Morris net worth is drawing fresh attention after a breakout run at North Texas and a rapid rise up the college football coaching ladder. In 2025, public salary data shows Morris earning seven figures in total pay during his final season with the Mean Green. A new Power Four opportunity at Oklahoma State now positions his long-term wealth to grow even faster.

Morris has never publicly released an official net worth figure. However, detailed contract and salary information from North Texas, Washington State and Texas Tech, plus reported investment moves off the field, provide a clear picture of how he has built his money over time. This breakdown focuses on verified numbers and reputable reporting, not guesswork.

How Eric Morris’ Salary Shapes His Net Worth at North Texas

The most recent NCAA salary database from USA Today lists Eric Morris at $1.4 million in total pay for the 2025 season at North Texas. That puts him in the middle tier of FBS head coaches overall and in the lower half among public-school coaches in the American Athletic Conference. For a Group of Five coach, it is still a strong number, especially given how quickly his pay has climbed in Denton.

Morris’ reported 2025 compensation at North Texas includes more than just base salary. USA Today’s breakdown shows scheduled school pay of $1.4 million plus a buyout figure of $785,000 and a maximum annual bonus opportunity of $35,000. The school also wrote retention bonuses into his deal, with a $125,000 payment tied to him remaining head coach through January 31, 2026.

Those retention payments began earlier in his UNT tenure. In 2023, his first season in Denton, his school pay included a $100,000 retention bonus if he stayed through January 31, 2024. That figure rose to $125,000 for the January 2025 milestone and again for January 2026. For a coach, these bonuses are effectively delayed guaranteed income that flows straight into long-term savings and investment. {index=2}

Across his FBS assistant and head-coaching contracts from 2012 through 2025, the USA Today database shows Morris collecting more than $6.1 million in total school pay. That includes assistant salaries at Washington State and Texas Tech plus his three seasons as North Texas head coach. These figures do not include performance bonuses, outside income or taxes, but they confirm that his career on the sideline has already generated multi-million-dollar gross earnings.

Before landing the UNT job, Morris signed a five-year deal as North Texas head coach in 2022 that started with a $900,000 base salary and an additional $300,000 tied to required radio and television appearances. That structure pushed his initial 2023 total pay to around $1.3 million, which then climbed to $1.325 million in 2024 and $1.4 million in 2025. Each raise, plus the annual retention bonuses and media stipends, has steadily expanded the base of his future net worth.

Local reporting from KERA and other outlets noted that North Texas regents approved an extension earlier in 2025 that would have kept Morris under contract through the 2029 season. That deal reportedly carried a $950,000 base salary with incentives and guaranteed add-ons pushing his compensation toward the mid–seven-figure range over time, and a buyout clause requiring UNT to pay 60% of his remaining base salary if it fired him without cause. Even before Oklahoma State came calling, Morris’ financial outlook at North Texas was already on an upward curve.

Now his move to Oklahoma State shifts the ceiling higher. ESPN reports that Morris has been hired as the Cowboys’ next head coach, leaving North Texas after leading the Mean Green to a 10-1 record and the nation’s top offense in 2025. Contract terms at OSU have not yet been made public, but Big 12 head coaches typically earn several times what Morris was making in Denton, suggesting his future annual income will rise well beyond his 2025 North Texas pay.

What Eric Morris’ Net Worth Says About Modern Group of Five Coaches

Morris’ financial story is a snapshot of how successful Group of Five coaches can rapidly increase their wealth. In just over a decade, he moved from six-figure assistant roles at Texas Tech and Washington State into a multi-year, seven-figure head-coaching track. The jump to a Power Four job at Oklahoma State is the next step in that progression.

At North Texas, his contract also shows how creative structures support a coach’s long-term net worth. Retention bonuses, buyout protections and guaranteed media stipends gave him predictable income even before postseason incentives or performance bonuses. A buyout figure of more than $2 million, as reported by some outlets before his departure, further underscored how much North Texas valued his work and how much financial security he had already built into his deal.

Morris has also made notable off-field investment moves that influence his net worth. In a recent ESPN feature, he discussed purchasing multiple cotton farms in northeast Arkansas, describing them as long-term, low-profile investments that he intends to hold for years. Real estate and agricultural land can provide income and appreciation over time, giving him a financial cushion that does not depend solely on coaching.

It is important to stress that no public filing lists Morris’ exact net worth, and private assets, debts and tax obligations are not visible. However, the combination of more than $6 million in documented FBS salary, earlier head-coaching work at Incarnate Word, and strategic investments such as farmland make it clear that he has already accumulated significant wealth for a 40-year-old coach. With a Power Four contract now ahead of him, his financial profile is likely to grow even stronger over the rest of the decade.

In short, Eric Morris net worth cannot be pinned to a single public number, but the building blocks are visible. His North Texas salaries, retention bonuses and media money created a solid financial base, his land investments add another layer of security, and his move to Oklahoma State should lift his earning power again. For fans tracking the business side of college football, he is a clear example of how quickly a modern offensive-minded head coach can move into long-term, multi-million-dollar territory.

Financial Disclaimer: This article is for informational and educational purposes only. It is based on publicly available reporting and should not be treated as financial advice, investment guidance, tax planning, or a guarantee of Eric Morris’ actual net worth.

FYI (keeping you in the loop)-

Q1: What is Eric Morris’ net worth in 2025?

There is no official public number for Eric Morris’ net worth in 2025. What we can say is that he has earned well over $6 million in documented FBS salary alone, plus income from previous jobs and investments. Any exact net worth figure you see online is an estimate, not a verified disclosure.

Q2: How much does Eric Morris make as a college head coach?

Public databases list his total pay at North Texas at $1.4 million for the 2025 season, including retention bonuses and other scheduled income. His earlier UNT seasons came in at around $1.3 million and $1.325 million, after a base of $900,000 and guaranteed media incentives in his initial contract. His upcoming deal at Oklahoma State is expected to be significantly higher, though terms have not yet been released.

Q3: How does Eric Morris’ salary compare to other Group of Five coaches?

In the 2025 USA Today salary table, Morris ranked in the high 70s among FBS head coaches by total pay. That places him below many American Athletic Conference peers but comfortably in the seven-figure range typical for successful Group of Five head coaches. The move to a Big 12 program should push him closer to the Power Four median in the years ahead.

Q4: Will coaching at Oklahoma State change Eric Morris’ long-term net worth?

Yes, it almost certainly will. Big 12 head coaches often earn several million dollars per year, far more than Morris was making at North Texas. If his OSU contract follows that pattern, it will accelerate the growth of his long-term wealth, especially when combined with smart investing.

Q5: Does Eric Morris earn money outside his coaching contracts?

Reports indicate that Morris has invested in multiple cotton farms in northeast Arkansas as long-term assets. Like many coaches, he can also earn from media appearances, camps and speaking engagements tied to his contracts. These streams support his net worth beyond his base coaching salary.