Exclusive: Crumbl’s Secret Free Cookie Deal Everyone’s Rushing For Today; Here’s How to Get Yours First

Crumbl Cookies has launched a limited-time giveaway that’s taking over social media. The brand is offering free Martha Stewart Chocolate Chip Cookie Thins in stores for one day only — and fans are rushing to grab theirs before supplies run out. This exclusive treat marks the latest collaboration between Crumbl and Martha Stewart, blending classic comfort with elegant flavor.

The free cookie event took place on November 6, 2025, as part of Crumbl’s week-long “Martha Stewart Takeover.” According to Crumbl’s official post on X (formerly Twitter), the brand invited customers nationwide to “come by Crumbl and get a free cookie today! In-store only… while supplies last.” No purchase was required, but the offer was strictly limited to one per person.

Crumbl’s Free Martha Stewart Cookie Deal: Full Details

The promotion centers on Crumbl’s Chocolate Chip Cookie Thins, described as a lighter, crispier twist on their famous cookie line. These thins are one of seven desserts curated by Martha Stewart herself, part of a collaboration that runs from November 3–8. Each dessert highlights Stewart’s signature blend of “exquisite flavor, texture, and presentation,” according to the company’s official press release.

Customers visiting any Crumbl store on November 6 could receive their free cookie set by simply walking in and requesting it from staff. There were no app orders, online pickups, or digital coupons involved — this was an old-fashioned in-person giveaway designed to bring people together through a small act of kindness. The campaign’s success was evident as long lines formed early in the morning at Crumbl locations across the U.S.

In a statement quoted by WomansWorld, Crumbl Co-Founder and CEO Jason McGowan said, “Life is heavy for a lot of people right now. Sometimes even a small act of kindness can make the day feel lighter. We know a cookie doesn’t fix everything, but we hope it makes people feel seen and loved for a moment.”

Martha Stewart x Crumbl: A Sweet Collaboration

The Martha Stewart dessert lineup has generated massive buzz on social media and food blogs. Alongside the Chocolate Chip Cookie Thins, the menu includes six more decadent treats: Mile High Lemon Pie, Chocolate Tart Cookie, Classic Fudge Brownie, Coconut Layer Cake, New York Cheesecake, and Pumpkin Sheet Cake. Fans are calling it one of Crumbl’s most creative menu takeovers to date.

Industry experts see this as a strategic move that merges Crumbl’s viral digital marketing with Stewart’s iconic culinary influence. The collaboration appeals to both Gen Z’s love for shareable experiences and older generations’ nostalgia for homemade baking — a recipe for viral success across social platforms like TikTok and Instagram.

With the success of this event, Crumbl may continue experimenting with celebrity-driven limited releases. For now, the Martha Stewart takeover has reminded fans that sometimes, the simplest gestures — like a free cookie — can create the biggest smiles.

FYI (keeping you in the loop)-

Q1: How can I get Crumbl’s free Martha Stewart cookie?

Visit any Crumbl store in person on the giveaway day and request your free cookie. No purchase is required, but supplies are limited.

Q2: What are the other desserts in the Martha Stewart collaboration?

The menu includes Chocolate Chip Cookie Thins, Lemon Pie, Chocolate Tart Cookie, Classic Fudge Brownie, Coconut Layer Cake, New York Cheesecake, and Pumpkin Sheet Cake.

Q3: How long will the Martha Stewart desserts be available at Crumbl?

The desserts are part of a limited menu running from November 3 to November 8, 2025.

Q4: Is the free cookie offer available online or via delivery?

No. The offer is in-store only and limited to one cookie per customer while supplies last.

Q5: Will Crumbl do more celebrity collaborations in the future?

While nothing is confirmed, the success of the Martha Stewart partnership could inspire future collaborations with other culinary icons.