Fact Check: Is X Discontinuing Its Creator Monetization Program? Here’s the Truth

Rumors claiming that X is planning to discontinue its Creator Monetization Program have gone viral on social media. The speculation started after a post suggested that an unnamed X executive called the initiative harmful to the platform. However, these claims have now been debunked as false, with no official confirmation from X leadership.

The confusion spread quickly after the account Rawalerts posted that X might shut down its revenue-sharing program because it had “caused more harm than benefit.” The claim gained traction online before the official X Creators account responded directly, calling it “Fake news.”

X’s Creator Monetization Rumor Explained

The viral post by Rawalerts alleged that X was internally discussing the potential discontinuation of its Creator Monetization Program. According to the post, an unnamed executive had raised concerns about the program’s impact on platform quality and community health. However, the source offered no verifiable details or evidence, and the name of the alleged executive was never disclosed.

In response to mounting speculation, X’s official Creators account quickly dismissed the claim. “Fake news,” it wrote, addressing the rumor directly under Rawalerts’ post. Despite this denial, the original claim continued circulating widely, causing confusion among content creators who rely on the program for income.

Even X’s AI assistant, Grok, weighed in when asked to verify the claim. It clarified that there is “no official confirmation” about any plans to end the program and noted that while X has made changes — such as shifting payout metrics to prioritize Premium user engagement and reduce spam content — discontinuation “isn’t announced or substantiated.”

No major news outlets like Reuters, Associated Press, or BBC have reported on any plans by X to shut down the program, further supporting the conclusion that this is unfounded speculation.

What the Creator Monetization Program Does

X’s Creator Monetization Program, also known as Creator Revenue Sharing, allows eligible users to earn money based on verified engagement with their content. The payouts come from a portion of revenue generated by X Premium subscriptions.

To qualify, creators must meet several criteria, including:

• An active X Premium subscription
• At least 500 verified followers
• At least five million organic impressions in the past three months

Payouts are calculated every two weeks and are based on engagement from Premium subscribers, including likes, reposts, replies, and more. This model was introduced to reward creators for driving meaningful engagement and contributing quality content to the platform.

Since its launch, the program has played a significant role in attracting content creators and encouraging them to remain active on X. Its continuation is vital to X’s efforts to compete with platforms like YouTube and Instagram, which also offer monetization features to creators.

Reactions and Broader Implications

The false rumor triggered concern among creators, many of whom depend on X’s payouts as part of their income. Industry observers noted that if such a move were ever considered, it could have major consequences for X’s creator ecosystem and its competitiveness in the social media landscape.

For now, there is no evidence to support claims of discontinuation. Instead, X appears focused on refining how the program operates. The shift toward rewarding higher-quality engagement, for example, is seen as an effort to discourage spam and boost overall content value on the platform.

In short, the claim that X is shutting down its Creator Monetization Program is false. No credible evidence or official statement supports it, and X itself has labeled the rumor “fake news.” Creators can continue using the program as usual.

FYI (keeping you in the loop)-

Q1: Is X really shutting down its Creator Monetization Program?

No. The claim is false. X’s Creators account has denied it, and no official statement confirms any plans to end the program.

Q2: Where did the rumor come from?

The rumor started from a post by Rawalerts, citing an unnamed executive. It was later debunked by X and remains unverified.

Q3: How does the Creator Monetization Program work?

Eligible creators earn money from engagement on their content, funded by a share of X Premium subscription revenue.

Q4: Has X made any changes to the program recently?

Yes. X has adjusted payout rules to prioritize Premium engagement and reduce spam incentives, but discontinuation is not planned.

Q5: Should creators be concerned about future changes?

There’s no reason for concern right now. However, creators should follow official updates from X for any future program adjustments.