Saudi film producer Faisal Baltyuor has been appointed CEO of the Red Sea Film Foundation. The major leadership change was confirmed in June. Baltyuor now leads the organization behind the prominent Red Sea International Film Festival in Jeddah.

His appointment signals a strategic shift for Saudi Arabia’s burgeoning entertainment sector. Baltyuor brings deep experience as a producer, distributor, and cinema operator. His background touches every part of the local film ecosystem.
Jeddah’s Historic Role as Saudi Arabia’s Cultural Epicenter
Baltyuor highlighted Jeddah’s long history as a cultural hub. The city was home to over 20 informal “Ahwash” cinemas from the 1950s to the 1970s. These venues screened Egyptian, Bollywood, and Hollywood classics for local audiences.
This historical context makes Jeddah the ideal home for the festival. The city’s multicultural nature and coastal location have long fostered artistic exchange. According to Baltyuor, this legacy creates a uniquely vibrant audience for film events today.
Building a Complete Film Ecosystem from the Ground Up
The CEO identified several initial gaps in Saudi Arabia’s film value chain. These included crew training, audience development, and consistent funding. Strategic initiatives are now actively filling these voids.
Multiple funding bodies now support filmmakers, including the Red Sea Fund. Training programs collaborate with major international institutions. The annual Red Sea Souk market connects local talent with global industry players efficiently.
This coordinated approach is yielding rapid results. Saudi films are now breaking box office records domestically. They are also gaining selection at major international festivals like Toronto.
The strategy aligns with broader national economic diversification goals. While not directly commenting on policy, Baltyuor noted full government support for content creation and infrastructure development, like new studios in AlUla and NEOM.
The Saudi film industry growth under leaders like Baltyuor is accelerating at a remarkable pace. This positions the kingdom as an emerging creative force with global ambitions.
A quick knowledge drop for you
Who is Faisal Baltyuor?
Faisal Baltyuor is a leading Saudi film producer and distributor. He was appointed CEO of the Red Sea Film Foundation in June. He has produced major local hits like “Sattar” and oversees multiple entertainment businesses.
What is the Red Sea Film Foundation?
It is the non-profit organization behind the Red Sea International Film Festival. The foundation also runs a film market, talent labs, and several production funds. Its goal is to develop the entire film ecosystem in Saudi Arabia and the wider region.
How is Saudi Arabia supporting its film industry?
Support comes through multiple government and non-profit funding entities like the Red Sea Fund and the Saudi Film Commission. There is also major investment in studio infrastructure and international co-production training programs to build local crew capacity.
Why is Jeddah important for Saudi cinema?
Jeddah has a long history as a cultural crossroads with a tradition of informal cinemas. Its multicultural audience and coastal location make it a natural hub for the flagship Red Sea International Film Festival and related industry activities.
What are the goals for Saudi film industry growth?
The goals are to create a sustainable commercial industry and develop artistic talent. This involves balancing mainstream box office hits with art house films, building professional below-the-line crews, and achieving international festival recognition for Saudi stories.
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